Trade Marketing Lead: Channel Growth & Brand Activation

Matar Al Baqmi Holding Company; Saudi Arabia; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading company in the Animal Feed industry located in Saudi Arabia is seeking a Trade Marketing Specialist. This role is pivotal for developing trade marketing strategies and enhancing brand visibility across various channels. The ideal candidate should possess a Bachelor’s or Postgraduate degree in Sales Management or Marketing, bilingual proficiency in Arabic and English, and at least 5 years of experience in trade marketing. The position emphasizes strong analytical skills, budget management, and cross-functional collaboration to drive channel growth and profitability.

Qualifications

• Bilingual proficiency in Arabic and English.
• Minimum 5 years of experience in Sales/Trade Marketing.
• At least 2 years in managerial or specialist role within Animal Feed industry.

Responsibilities

• Develop and execute trade marketing strategies tailored for different trade channels.
• Manage trade marketing budgets efficiently and ensure adherence to approved allocations.
• Conduct regular competitor analysis and market intelligence to support strategic adjustments.
• Work closely with Sales to align trade marketing plans with sales targets.
• Manage trade loyalty programs and build strong relationships with trade partners.
• Conduct pricing analysis and recommend competitive pricing strategies.
• Conduct market research for new or fast-moving product categories.

Skills

Trade marketing

Channel development

Strategic thinking

Budget management

Analytical skills

Cross-functional collaboration

Education

Bachelor’s or Postgraduate degree in Sales Management or Marketing

Job description

A leading company in the Animal Feed industry located in Saudi Arabia is seeking a Trade Marketing Specialist. This role is pivotal for developing trade marketing strategies and enhancing brand visibility across various channels. The ideal candidate should possess a Bachelor’s or Postgraduate degree in Sales Management or Marketing, bilingual proficiency in Arabic and English, and at least 5 years of experience in trade marketing. The position emphasizes strong analytical skills, budget management, and cross-functional collaboration to drive channel growth and profitability.