Marketing Director

Mindfield Resources; Saudi Arabia; On-site; SAR 200,000 - 300,000; Full time

Job summary

A leading regional player in the consumer goods industry is seeking a Marketing Director based in Riyadh, KSA. In this role, you will lead brand and growth initiatives, reporting directly to the CEO. Key responsibilities include executing the marketing strategy, driving digital transformation, optimizing ROI, and managing a high-performing marketing team. Ideal candidates will have over 15 years of experience in marketing within the Food & Beverage sector, strong bilingual communication skills, and significant Saudi market experience.

Qualifications

• 15+ years in Marketing within Food & Beverage, including experience with multinational companies.
• 5+ years in senior leadership roles.
• Bilingual: Arabic and English.
• Saudi market experience is essential.

Responsibilities

• Set and execute corporate brand, category, and product strategy.
• Own growth planning including portfolio rationalization and pricing.
• Lead cross-functional programs and drive digital transformation.
• Prepare and present to CEO/Board with strategic options.

Skills

Brand building

Market expansion

Digital and data orientation

P&L understanding

Education

Bachelor's in Business, Marketing, or related

MBA

Job description

Principal Consultant | Executive Search | Middle East & Africa | Hiring top talent across sectors & geographies | ex-Nestlé | MBA |

Our Client:

A leading regional player in the consumer goods industry.

Your Role:

Lead brand, growth, and innovation for a category leader reporting directly to the CEO. Own the marketing agenda across strategy, portfolio, digital, and new ventures.

Build brands that travel, products that scale, and teams that deliver. Our client, a major regional name in the food and beverage industry, is on the hunt for a Marketing Director based in Riyadh, KSA and reports to the CEO. Someone who thinks beyond campaigns and understands that true brand value is built at the intersection of strategy, innovation, and intuition.

Key Responsibilities:

• Set and execute corporate brand, category, and product strategy across KSA and regional markets.
• Own growth planning: portfolio rationalization, category expansion, pricing/pack, and route-to-market including D2C.
• Lead cross-functional programs spanning Marketing, NPD/Innovation, and Commercial to land launches on time and on margin.
• Drive digital transformation beyond campaigns: performance, retail media, CRM, marketing automation, and first-party data.
• Translate analytics into action: consumer, market, and P&L insights; track KPIs and convert performance into profit.
• Support inorganic growth: assess partners/M&A, lead marketing due diligence and integration of brands and teams.
• Optimize spend and efficiency; manage agencies, vendors, and marketing investment ROI.
• Prepare and present to CEO/Board; shape the strategic agenda with clear options and outcomes.
• Build, mentor, and scale a high-performing marketing team with clear operating rhythms and standards.
• Implement fit-for-purpose marketing systems, tools, and controls.

What You Bring:

• Bachelor’s in Business, Marketing, or related; MBA.
• 15+ years in Marketing within Food & Beverage/Beverages preferred, including experience with both multinational and leading regional companies; 5+ years in senior leadership.
• Proven brand building and market expansion track record, including innovation and category development.
• Strong digital and data orientation: performance marketing, eCommerce/D2C, CRM, and marketing tech.
• Commercial fluency with P&L understanding, portfolio strategy, and ROI discipline.
• Executive presence with CEO/Board exposure; able to influence and align senior stakeholders.
• Bilingual: Arabic and English.
• Saudi market experience is essential for this role.

Next Steps: Upload your resume via our ATS platform and ensure all form details are complete. Shortlisted candidates will be contacted within 5-7 working days for a more detailed discussion about the role. Please note, due to high application volumes, we will only respond to shortlisted profiles.