Digital Marketing Executive

عالم الكرامة للسيارات; Dammam; On-site; SAR 200,000 - 300,000; Full time

Job summary

A leading automotive company in Dammam is looking for a Marketing Specialist to enhance its digital marketing efforts. You will develop strategies, manage campaigns, and collaborate with teams to optimize performance. Ideal candidates should have a degree in marketing and proven experience in digital marketing, especially in SEO/SEM and social media. Fluent Arabic and good English skills are required, with French as a plus.

Qualifications

• Proven working experience in digital marketing, particularly within the industry.
• Experience in optimizing landing pages and user funnels.
• 1+ year experience in Google AdWords and social media platforms.

Responsibilities

• Develop and execute digital marketing strategies.
• Manage web, SEO/SEM, email, and display campaigns.
• Collaborate with teams to optimize user experience.

Skills

Digital marketing expertise

SEO/SEM experience

Social media management

Analytical skills

Creative strategy development

Education

Bachelor’s or master’s degree in marketing or related field

Tools

Google Analytics

Facebook Ads

PPC campaign tools

Job description

Responsibilities

• We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts.
• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Design, build and maintain our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spending and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plan, execute and measure experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize the user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Identifies critical conversion points and drop-off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.

Job Details

Work Remotely No

Job Types: Full-time, Contract

Qualifications

• Bachelor’s or master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• 1 year minimum experience in:
• Google AdWords, Snapchat, TikTok, Facebook & Instagram, Twitter, & LinkedIn, SEO
• YouTube

Languages

• Arabic - Fluent
• English - Very Good
• French - Prefered