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The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow, Kiri, Babybel, Boursin Nurishh, Pom'Potes and GoGo squeeZ, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Then come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!

IWorkForAllForGood

Are you passionate about creating memorable experiences and driving customer success? At Bel, we’re looking for a Product Activation Specialist – Out of Home in Riyadh to play a pivotal role in strengthening customer relationships, expanding product adoption, and delivering impactful training in the KSA market. This is your chance to showcase your creativity, expertise, and passion for product innovation while living Bel’s Values of Care, Commitment, and Daring.

Sales & Customer Acquisition

• Collaborate with the sales team to recruit new customers and drive product adoption in the out-of-home channel.
• Act as a trusted representative, ensuring a seamless onboarding experience for new clients.

Training & Customer Success

• Conduct hands-on workshops and in-store demonstrations to train key clients (cafés, juice bars, and restaurants) on proper product usage.
• Share creative tips, tailored ideas, and innovative beverage recipes to inspire customers and help them unlock the product’s full potential.

Insights & Market Feedback

• Gather insightful customer feedback on market trends, preferences, and usage patterns.
• Work closely with internal teams to evolve product positioning and enhance customer value propositions.

Certification & Experience

• Certified Barista with 2–4 years of experience crafting high-quality coffee and milk-based beverages.
• Proven expertise in designing, promoting, and presenting creatively crafted drink recipes.

Skills & Attributes

• Strong technical knowledge in beverage creation, with a flair for working with diverse ingredients.
• Excellent communication and interpersonal skills to inspire and train customers while collecting actionable feedback.
• Energetic, proactive, and passionate about delivering engaging product demonstrations.
• Fluent in Arabic and English (essential).
• Saudi National (mandatory).

At Bel, we don’t just shape markets—we create communities. As part of our team, you’ll have the unique opportunity to combine your creativity, technical skills, and people-centered approach to bring joy and innovation to the out-of-home sector. Together, we live our mission of sustainability, care, and collaboration for success.

Ready to bring your ideas to life and make a lasting impact? Apply now and be part of Bel’s journey in shaping the future of out-of-home experiences!