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A leading beverage and consumer goods company is seeking a senior commercial leader in Saudi Arabia to reset the go-to-market model and drive sales strategy. With over 18 years in FMCG and deep local experience, the ideal candidate will shape brand direction and collaborate with multiple departments. English and Arabic fluency is essential. The role demands strategic leadership and the ability to address challenges head-on to achieve sustainable growth.
They’ve built a name that’s known in most homes across the region. The category? Beverage and consumer goods. The legacy is strong - but the future needs sharper execution, tougher calls, and commercial leadership that knows how to balance scale with speed.
This isn’t about running sales reports and nodding at forecasts. It’s about fixing what’s broken. Scaling what works. And asking the uncomfortable questions no one’s had time for.
The mandate is full-spectrum: sales, trade, marketing, category, revenue growth, and pricing. You’ll report into the CEO and sit at the table where strategy meets street reality. If you’ve built trade terms from scratch, flipped underperforming portfolios, or brought edge to a sales team - you know what this role asks for.
Shortlisted candidates will be contacted within 5–7 working days for a detailed discussion about the role. Due to high application volumes, we can only respond to shortlisted profiles.