Responsibilities
- Support the Regional Sales Manager (RSM) in developing and maintaining strong relationships with channel partners, including resellers and distributors.
- Act as the primary point of contact for assigned channel partners.
- Review install base lists with partners on a regular basis to maximize technical refresh activity.
- Collaborate with partners to create joint business plans, set sales targets, and identify growth opportunities with RSM’s direct customers.
- Monitor partner performance, ensuring alignment with agreed-upon goals and strategies.
- Drive “From Channel” and “Deal Registered” revenue.
- Provide partners with the tools, resources, and training needed to successfully market and sell products or services.
- Conduct regular business reviews to track progress, identify challenges, and implement solutions.
- Drive sales growth through the channel by implementing marketing and promotional strategies and supporting RSMs in developing new customer meetings.
- Negotiate contracts and agreements with partners to ensure mutually beneficial outcomes.
- Stay updated on market trends, customer needs, and competitor activities to inform channel strategy.
- Provide feedback to internal teams on product and service improvements based on partner input.
- Work closely with Field Marketing Teams to develop strategies for Market Development Funds (MDF) and Co‑op Development Funds (CDF) budget allocation.
- Act as an advocate for channel partners within the organization.
Channel Partner Management
- Support the RSM in developing and maintaining strong relationships with channel partners, including resellers and distributors.
- Act as the primary point of contact for assigned channel partners.
- Review install base lists with partners on a regular basis to maximize technical refresh activity.
Strategic Planning and Execution
- Collaborate with partners to create joint business plans, set sales targets, and identify growth opportunities.
- Monitor partner performance, ensuring alignment with agreed-upon goals and strategies.
- Drive “From Channel” and “Deal Registered” revenue.
Channel Sales Enablement
- Provide partners with the tools, resources, and training needed to successfully market and sell products or services.
- Conduct regular business reviews to track progress, identify challenges, and implement solutions.
Revenue Generation
- Drive sales growth through the channel by implementing marketing and promotional strategies and supporting RSMs in developing new customer meetings.
- Negotiate contracts and agreements with partners to ensure mutually beneficial outcomes.
Market and Competitive Analysis
- Stay updated on market trends, customer needs, and competitor activities to inform channel strategy.
- Provide feedback to internal teams on product and service improvements based on partner input.
- Work closely with Field Marketing Teams to develop strategies for Market Development Funds (MDF) and Co-op Development Funds (CDF) budget allocation.
- Act as an advocate for channel partners within the organization.
About the Company
A10 Networks, Inc
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