Alibaba Group - AliExpress-User Growth Specialist-Middle East Region

阿里巴巴集团; Riyadh; On-site; SAR 120,000 - 150,000; Full time

Job summary

A leading e-commerce firm in Saudi Arabia seeks a candidate to enhance user growth for AliExpress in the Middle East. Responsibilities include developing cooperation models using local resources and optimizing product acceptance chains to convert new users effectively. Ideal candidates should possess insights into regional market dynamics and strategies tailored for user acquisition. This position requires strong networking abilities to link various online and offline channels.

Qualifications

• Experience with user acquisition and growth strategies.
• Familiarity with local traffic ecosystem in the Middle East.
• Strong networking skills to develop online and offline channels.

Responsibilities

• Drive user growth for AliExpress in the Middle East region.
• Design cooperation models with local traffic resources.
• Propose and execute product sales channel solutions.
• Optimize product acceptance chain for new user conversion.

Job description

1）负责AliExpress中东国家站的用户增长，对年度新用户增长目标负责。通过中东（尤其沙特、以色列）的本地流量生态合作，结合AE平台的商品特点设计高效的合作模式（网红、社交、跨界、联盟等），促进平台流量增长和用户转化；

2）有本地化资源，能链接和发展本地化的各种线上线下渠道，通过合理的商业机制引入更多用户

3）洞察和配合行业，提出相匹配的商品销售渠道解决方案并执行，提升货品销售效率

4）优化相关产品承接链路，提高新人转化效率

1. Responsible for user growth in AliExpress Middle East region, accountable for achieving new user acquisition targets. Through local traffic ecosystem cooperation in the Middle East (especially in Saudi Arabia and Israel), design efficient cooperation models (such as KOLs, social media, affiliate, etc.) to promote platform user growth.

2. Possess local resources and can link and develop various online and offline channels to introduce more users through reasonable business mechanisms.

3. Insight into and coordinate with the industry, propose matching product sales channel solutions and execute them to improve product sales efficiency.

4. Optimize the relevant product acceptance chain to improve the conversion efficiency of new users.