Senior Trade Marketing Lead — In-Store Growth & Launches

Confidential; Estado de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading consumer goods firm in Mexico is seeking a Senior Trade Marketing Manager to develop and execute effective trade marketing strategies. This role involves collaborating closely with Sales and Marketing teams to drive in-store execution and enhance customer engagement. Candidates should have over 7 years of experience in trade marketing within the consumer packaged goods sector and hold a Bachelor’s degree in a relevant field. Strong analytical and financial skills are required for managing trade spend and evaluating program performance.

Formación

• 7+ years of experience in trade or shopper marketing within CPG.
• Strong commercial understanding of modern and traditional channels.
• Advanced financial acumen in ROI, pricing, and budget management.

Responsabilidades

• Develop and manage trade marketing plans and promotions.
• Support product launches and key customer initiatives.
• Analyze market and shopper insights to inform decisions.

Conocimientos

Strong analytical skills

Communication skills

Cross-functional collaboration

Educación

Bachelor’s degree in Business, Marketing, or related field

Descripción del empleo

A leading consumer goods firm in Mexico is seeking a Senior Trade Marketing Manager to develop and execute effective trade marketing strategies. This role involves collaborating closely with Sales and Marketing teams to drive in-store execution and enhance customer engagement. Candidates should have over 7 years of experience in trade marketing within the consumer packaged goods sector and hold a Bachelor’s degree in a relevant field. Strong analytical and financial skills are required for managing trade spend and evaluating program performance.