Senior Research Manager, Prime Video And Studios

Servicios Comerciales Amazon Mexico S. De R.L. De C.V.; Xico; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading entertainment research company in Xico, Mexico is seeking a qualified professional with expertise in research methodologies, strong communication skills, and experience in the Latin American entertainment market. The ideal candidate will lead comprehensive research projects, collaborate with cross-functional teams, and contribute to the strategic direction based on data-driven insights. Bilingual proficiency in Spanish and English, along with advanced analytical skills, are required for this critical role.

Formación

• Experience conversing complex results to stakeholders.
• Knowledge of Latin American entertainment markets.
• Fluency in Spanish and English is essential.

Responsabilidades

• Conduct primary research studies to inform marketing decisions.
• Guide creative input and strategy development.
• Collaborate with internal teams and external vendors for research execution.
• Stay updated on market trends in Latin America.

Conocimientos

Data analysis

Communication to stakeholders

Research methodologies

Excel or Tableau

Bilingual (Spanish, English)

Intermediate R / Python and SQL

Data visualization

Educación

Bachelor's degree and 8+ years of relevant experience

Master's degree and 5+ years of experience

Descripción del empleo

Experience leading primary research studies across various methodologies : online quant surveys, focus groups, 1 : 1, ethnographies, online qual, mobile

• Experience communicating results to stakeholders
• Experience using data and metrics to measure impact and determine improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Bachelor degree and 8+ years of relevant experience or Masters degree and 5+ years of experience.
• Knowledge of Latin American entertainment markets.
• Intermediate to advanced R / Python and SQL.
• Intermediate data visualization and analysis skills (statistical inference, PCA, k-means, multilevel regression, design of experiments, ANOVA).
• Proficient in Spanish and English.

Key job responsibilities

• Carry out title-level studies and trackers to inform creative and marketing decisions.
• Lead in-depth studies to support mid and long-term business strategy.
• Conduct meta-analysis to produce consolidated, regional learnings.
• Work in internal team projects to standardize best practices, streamline processes and enhance impact.
• Contribute to teams' day-to-day operational and planning tasks.
• Collaborate with other teams (BI, Programming, Operations) to broaden our understanding of our customers and markets.
• Write RFPs and questionnaires, analyze data from primary and secondary sources, write research papers and report results to stakeholders.
• Work with vendors to insure successful execution of research projects (domestic and global).
• Stay up-to-date with entertainment market trends in Latin America.

About the team

We are a high performance research team from diverse backgrounds, appointed with the great privilege and responsibility of representing the voice of our customers to inform decision-making of creative and business stakeholders in 8 countries.

• Experience communicating results to senior leadership
• Experience on the research vendor side or within the research group of a media company
• Experience leading different types of viewer studies such as episode testing, dial testing, concept testing, series maintenance
• Experience guiding creative input, development and execution from concept to completion
• Advanced data analysis (complex sampling, predictive analysis, text analysis, sentiment analysis, network analysis, time series).
• Fluent in Portuguese.