Senior Brand Marketing Manager

Phifer &Amp; Company; A distancia; MXN 1,455,000 - 1,820,000; Jornada completa

Descripción de la vacante

A fast-growing health and wellness company is seeking a Brand Marketing Manager to lead brand strategy and initiatives. The role requires developing brand messaging across various channels and collaborating with cross-functional teams. Ideal candidates have over 5 years of brand management experience in health, wellness, or consumer goods. This fully remote position offers flexible hours, competitive salary, and health benefits.

Servicios

Competitive salary

Performance-based bonuses

Health, dental, and vision insurance

Formación

• 5+ years of brand management experience, ideally in health, wellness, or consumer goods.
• Experience with digital marketing, content strategy, and consumer insights.
• Ability to thrive in a fast-paced, remote-first environment.

Responsabilidades

• Develop and execute brand strategy aligned with company goals and customer insights.
• Own brand messaging and storytelling across channels.
• Collaborate with cross-functional teams to ensure brand consistency.
• Lead market research and competitive analysis.

Conocimientos

Brand management

Digital marketing

Content strategy

Consumer insights

Descripción del empleo

Location & Employment

Remote, Full-Time. Reports to Director of Marketing.

About Us

We're a fast-growing health and wellness company on a mission to help people live healthier, more balanced lives.

From clean supplements to mindful lifestyle products, we're building a brand that empowers individuals to take charge of their well-being—physically, mentally, and emotionally.

We believe wellness should be accessible, inclusive, and rooted in science and soul.

Role Summary

As our Brand Marketing Manager, you'll be the strategic steward of our brand identity, voice, and positioning. You'll lead initiatives that deepen customer connection, drive brand awareness, and ensure consistency across all touchpoints—from digital campaigns to product packaging.

Responsibilities & Qualifications

• Develop and execute brand strategy aligned with company goals and customer insights.
• Own brand messaging and storytelling across channels (web, email, social, packaging, partnerships).
• Collaborate with cross-functional teams (Product, Creative, Growth, CX) to ensure brand consistency.
• Lead market research and competitive analysis to inform positioning and innovation.
• Manage brand calendar, campaign planning, and seasonal launches.
• Oversee external agencies and freelancers for creative execution.
• Monitor brand performance metrics and adjust strategies accordingly.
• Champion brand integrity and evolution as we scale.
• 5+ years of brand management experience, ideally in health, wellness, or consumer goods.
• Experience with digital marketing, content strategy, and consumer insights.
• Ability to thrive in a fast-paced, remote-first environment.
• Fully remote work environment with flexible hours.
• Competitive salary and performance-based bonuses.
• Health, dental, and vision insurance.