Search Analyst

Rappi; Tlalnepantla; Presencial; MXN 457,000 - 641,000; Jornada completa

Descripción de la vacante

A leading technology company is seeking a driven Analyst for the Paid Search team in Tlalnepantla, Mexico. You will manage and optimize Search Ads performance across multiple countries, driving efficiency through data analysis and budget strategies. The ideal candidate has a Bachelor's degree in a related field, 3+ years of analytical experience, and expertise in MS Excel. This role offers a unique opportunity to work within an international team focused on cutting-edge digital marketing strategies.

Formación

• 3+ years of experience in highly-quantitative/analytical roles.
• Expert in MS Excel and Google Sheets.
• Fluent in English; Spanish and/or Portuguese is a plus.
• Experience creating and/or managing Google Ads campaigns.

Responsabilidades

• Manage performance of Search Ads across multiple countries.
• Optimize budget allocation and bidding strategies.
• Communicate with internal and external teams to identify issues.
• Track performance to utilize budget in the most optimal way.
• Identify improvements in ad copy and customer experience.

Conocimientos

Data analysis

Communication skills

Organizational skills

Attention to detail

Drive

Independence

Educación

Bachelor's degree in analytical fields

Herramientas

MS Excel

Google Sheets

Power BI

SQL

Python

Descripción del empleo

Hey, it's time for you to join us showing the world we are the company that is changing paradigms, where we revolutionize the hours, minutes and seconds!

Do you want to know why Rappi?

⭐️ WE SEE OPPORTUNITIES where others see problems

⭐️ WE SEE CLOSE where others see distance

⭐️ WE SEE ADRENALINE where others see pressure.

Join a team where we are all capable of EVERYTHING, where we all have the same opportunities, regardless of gender, race, sexual orientation, religion, nationality, age, disability, training or experience.

Did you like what you have read so far? Find out how you will deliver magic together with us through your Rappi mission 🧡

Check out how it will impact our ecosystem :

We are looking for a driven and highly-analytical marketing professional to join our Paid Search team as an Analyst. In this role you will manage and own the performance of Search Ads (SEM, ASA and ASO), one of Rappi’s most relevant paid-media channels, across 3-7 countries. This will allow you to have an immediate and meaningful impact on the company.

You will be responsible for making sure the end-to-end operations of the Google Search, Apple Search Ads and App Search Optimization channels work as expected, and for working with your manager to bring the most new users at an efficient cost through budget allocation and bidding optimization. For this, you’ll need to develop and leverage reporting, tracking and analytical tools that allow you to do this job effectively.

This is a unique opportunity to work in a fast-growing environment with an international and diverse team that is always striving to be on the cutting edge of digital marketing and be best in class!

As part of Rappi, you will be responsible for :

• Acquire a deep understanding of the end-2-end operations of the Search channels, to identify improvement opportunities and places where issues could occur
• Create high-level reporting for each step of the process that allows you to quickly identify issues
• Communicate with internal (Adtech, product) and external (Google, Apple) teams, to identify opportunities and bugs, and troubleshoot the latter
• Track performance on a daily basis, to make sure we are spending the budget provided to the channel in the most optimal way
• Implement budget allocation and bidding strategies to continuouslly maximize the volume of first orders delivered through the Search channels
• Work closely with creative teams to continuously improve product visuals
• Identify improvements to Rappi’s web and app that could enhance the experience of customers entering Rappi through search channels
• Identify opportunities to improve our adcopies, image extensions and other influencers of search ranking

Candidate Wishlist :

• Bachelor’s degree or higher with analytical focus (Computer Science, Engineering, Mathematics, Business Administration with focus on business analysis etc.).
• 3+ years of experience in highly-quantitative/analytical roles (must be comfortable with data analysis and using data to make decisions)
• Expert in MS Excel, Google Sheets. Knowledge of Power BI, SQL and Python a plus
• 1+ years of experience managing performance for a digital marketing channel
• Experience creating and/or managing Google Ads campaigns/ads
• Organizational skills : Keeps track of all the tasks and projects in an organized fashion, and works with manager to prioritize and manage time effectively
• Independence : Proactively implements and communicates advancement on tasks, initiatives and projects
• Attention to detail : Double and triple checks to make sure that crucial tasks are correctly done, makes sure data and calculations are correct in an analysis
• Strong communication skills : Establishes continuous communication with the manager to fully understand expectations, remove blockers and identify next steps. Ask questions without fear (even “basic” questions).
• Drive : No time is idle, is always advancing on tasks or projects, looking for improvement opportunities, or asking where extra hands are needed. Is resilient and doesn’t shy away from fast-paced environments.
• Fluent in English (Spanish and/or portuguese fluency a plus)
• Direct experience managing performance of SEM or SEO a plus
• Knowledge of analytics & tracking tools (e.g. Appsflyer, Amplitude, Singular) a plus

Good and now, what are the requirements for me to be part of this neon universe?

Worker type : Regular

Company : Rappi Technology Mexico

For more information check our website and check our reviews on Glassdoor

we are waiting for you to build and deliver the magic together! #Rappi 🧡