SC-Regional Marketing Manager-Guangzhou

Sanofi; Nuevo León; Presencial; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A global pharmaceutical company is seeking a candidate in Nuevo León to execute national and regional marketing plans. The ideal applicant will manage key opinion leaders and participate in marketing strategy development while possessing a college degree and at least three years of experience in the pharmaceutical industry. Skills in marketing planning, project management, and interpersonal relations are essential for success in this role.

Formación

• At least 3 years in the pharmaceutical industry.
• At least 1 year of sales force management experience.
• Industry/product knowledge.

Responsabilidades

• Execute national and regional marketing plans.
• Manage key opinion leaders (KOLs) engagement.
• Participate in national marketing plan development.
• Develop area marketing plans.
• Manage regional brand strategies.
• Gather regional market intelligence.

Conocimientos

Marketing planning

Project management

KOLs management

Selling

Interpersonal skills

Educación

College Degree or Above

Descripción del empleo

KEY ACCOUNTABILITIES

1. Execute / implement national & regional marketing plans (weighting%: 45%)

• 1) Efficacy \Quantity\Quality\Accurate coverage of depth customers
• 2) Effective and accurate resources allocation through close collaboration and communication with CMKT
• 3) Train regional sales force
• 4) Support in promotional tool development (DA, gimmicks, slide kits,etc) propose region specific promotional materials,if appropriate
• 5) Product specific regional sales and A&P budget
• 6) Organize regioanl activities (CME programs, symposia , etc.)
• 7) Attend regional sales weekly meetings

2. KOLs management (weighting%: 35%)

• 1) KOLs personalized platform build up
• 2) Providing meaningful and consistent insights to optimize KOL engagement and speaker development strategies
• 3) KOLs list maintenance and organize routine X-functional team review
• 4) KOLs coverage as speaker usage
• 5) Advocacy of DUPI as first-line choice in any omni-channel of sanofi

3. Participate in national marketing plan development (weighting%: 5%)

• 1) Participate in annual long range strategic planning ( 3-year plan)
• 2) Participate in annual marketing tactical budget plan ( 1-year plan)

4. Develop area marketing plans (weighting%: 5%)

• 1) Propose regional tactical cycleplans ( 4 times per year)
• 2) Report local market info to central ( on a monthly basis)

5. Regional brand management (weighting%: 7%)

• 1) Organize Brand Champion
• 2) Paticipate brand team, Implement\tracking activities implementation; provide the required data and insight for brand plan

6. Regional market intelligence (weighting%: 3%)

JOB-HOLDER ENTRY REQUIREMENTS

Education

College Degree or Above

Experience & knowledge

• At least 3 years with pharmaceutical industry
• At least 1 years sales force management experience
• Industry/product knowledge

Core competencies

• Good marketing planning skills
• Good project management skills
• Good KOLs management skills
• Good selling skills
• Good interpersonal skills

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