Regional Media Manager

NBCUniversal; Ciudad de México; Presencial; MXN 1,260,000 - 1,621,000; Jornada completa

Descripción de la vacante

A leading media company is seeking a LATAM Digital & Media Manager to oversee and execute Pan-LATAM digital strategies. This role demands strong leadership, adaptability in a fast-evolving media landscape, and the ability to communicate effectively in Spanish and English. The ideal candidate will have experience with digital media strategies, analytics, and budget management, focused on delivering impactful campaigns across diverse markets. Join us to drive innovation in our media initiatives.

Formación

• Strong understanding of branding and performance objectives.
• Experience with media players and technical tools for brand safety.
• Ability to analyze large volumes of data for insights.

Responsabilidades

• Lead Pan-LATAM digital and media campaigns.
• Negotiate and manage budgets for campaigns.
• Supervise creative assets localization.
• Work closely with the Data team for analytics.
• Ensure the media efforts positively impact campaign awareness.

Conocimientos

Strong leadership and team management skills

Resilience and adaptability

Concise and effective communicator

Team player and collaborator

Problem solver

Analytical and organized

Creative and innovative

Entrepreneurial spirit

Intellectual curiosity

Educación

Deep understanding of digital and media strategies

Advanced proficiency in English

Experience in digital media or entertainment industry

Herramientas

Programmatic tools (DV360)

Social media platforms

Descripción del empleo

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world‑class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad‑supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world‑renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well‑capitalized company will have significant scale as a pure‑play set of assets anchored by leading news, sports and entertainment content. The spin‑off is expected to be completed during 2025.

Job Description

We are looking for a LATAM Digital & Media Manager with strong leadership skills, resilience, and a genuine interest in personal and professional growth. This role requires someone who can inspire and guide teams across diverse markets, build strategic alliances, and foster collaboration in a fast‑paced and constantly evolving environment. Beyond technical expertise, the ideal candidate will demonstrate the ability to lead with vision, adapt under pressure, and drive both people and projects toward excellence.

• Lead Pan‑LATAM digital and media campaigns, integrating the international‑regional strategy to planning and execution, with a high focus on the digital ecosystem. Adaptation to the changing digital and media landscape, recommending new techniques, media partners, and optimizations for Pan‑LATAM and international media campaigns.
• Work with markets to drive best‑in‑class campaigns that promote innovation, experimentation, and the use of cutting‑edge technologies.
• Negotiate & manage budgets for digital campaigns alongside the Region. Working with local territories to implement pan‑LATAM campaigns and ensure the timely delivery of localized assets.
• Supervision and coordination of creative assets localization required for media campaigns, social media, trailers, posting calendars, scripts, and content strategy.
• Supervise the regional media agency's planning, operation, and administrative processes.
• Review and approve local LATAM market media plans, budgets, and digital concepts for films. Evaluating social media trends, media mix, timings, identifying critical media stunts, and communicating them to the Home Office and the markets.
• Key LATAM point of contact for all digital and media activations.
• Work closely with the Data team on building insight‑driven analytics. Develop a post‑campaign regional analysis to capture learnings and improve results across LATAM markets, including best practices and case studies.
• Responsible for tracking the campaign implementations across territories and ensuring that the media efforts positively impact the awareness and intention of each title. Make real‑time media recommendations based on tracking thermometer/data signals.

NOTE:The LATAM Region is composed of the following 22 markets: Argentina, Bolivia, Brazil, Central America (10 territories: Panama, Costa Rica, Nicaragua, Honduras, Guatemala, El Salvador, Dominican Republic, Jamaica, Aruba, Curacao), Chile, Colombia, Ecuador, Mexico, Paraguay, Peru, Trinidad & Tobago, Uruguay, and Venezuela.

Qualifications

SKILLS & CHARACTERISTICS

• Strong leadership and team management skills – comfortable leading diverse territories and inspiring collaboration.
• Resilience and adaptability – able to thrive under pressure and in a fast‑changing media landscape.
• Concise and effective communicator – across cultures and Spanish/English markets.
• Team player and collaborator – skilled at building alliances and fostering trust.
• Problem solver – proactive in finding solutions and overcoming obstacles.
• Analytical and organized – able to manage complexity with attention to detail.
• Creative and innovative – bringing fresh ideas to media strategies.
• Entrepreneurial spirit – to help shape digital media strategy and vision.
• Intellectual curiosity – eager to learn and grow continuously.

QUALIFICATIONS/ REQUIREMENTS

• Deep understanding of digital and media strategies & planning for branding and performance objectives.
• Deep knowledge of the leading regional media players, programmatic (DV360), social media, and technical tools for brand safety and conversion measuring.
• Experience working within the digital media or entertainment industry, either client or agency side. International experience would be a bonus.
• Data strategy and analysis. Experience needed in understanding effective targeting strategies as well as analyzing large volumes of data to produce insights for optimization and learning.
• Advanced proficiency in English as a second language, with strong written, spoken, and comprehension skills across all communication context.

Additional Information

As part of our selection process, external candidates may be required to attend an in‑person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail].