Regional Marketing Leader - Field Activation & Growth

Heineken International B.V.; Xico; Presencial; MXN 719,000 - 1,260,000; Jornada completa

Descripción de la vacante

A global brewing company is seeking a Marketing Manager in Veracruz, Mexico. The role involves setting performance objectives, ensuring quality execution of marketing plans, and leading teams to drive brand strategies. Candidates should have a Bachelor's or MBA, 7-10 years of marketing experience, and strong leadership skills. Fluency in English is essential, with a focus on fostering creativity and innovation within the team. This position offers a permanent contract with a commitment to responsible marketing practices.

Formación

• Minimum 7-10 years of marketing experience, ideally in FMCG.
• Minimum 2 years of line management experience.
• Fluency in English is required.

Responsabilidades

• Set clear performance objectives for Regional Managers.
• Ensure quality execution across marketing mix.
• Conduct ongoing evaluation of marketing plans.
• Oversee partner-marketing activities to align campaigns.

Conocimientos

Marketing strategy

Team leadership

Creativity

Market analysis

Consumer insights

Educación

Bachelor's Degree or MBA

Descripción del empleo

A global brewing company is seeking a Marketing Manager in Veracruz, Mexico. The role involves setting performance objectives, ensuring quality execution of marketing plans, and leading teams to drive brand strategies. Candidates should have a Bachelor's or MBA, 7-10 years of marketing experience, and strong leadership skills. Fluency in English is essential, with a focus on fostering creativity and innovation within the team. This position offers a permanent contract with a commitment to responsible marketing practices.