Public Relations & Influencer Marketing Manager, Latam (Bilingual - English / Spanish)

The Pokémon Company International; Xico; Híbrido; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading international entertainment company is seeking a Public Relations & Influencer Marketing Manager for LATAM. This role demands excellent communication skills in English and Latin American Spanish, along with a robust background in PR and influencer marketing. You will drive marketing strategies, manage key media relationships, and execute impactful campaigns in Mexico and Brazil. Ideal applicants should possess a Bachelor's degree in a relevant field and 6-9 years of experience in the industry. This position offers competitive compensation and a hybrid work environment.

Servicios

Competitive cash-based compensation

100% employer-paid healthcare premiums

Generous paid family leave

Employer-paid life insurance

Hybrid work environment

Formación

• Minimum of 6-9 years of experience in PR and influencer marketing.
• Proven track record of successful PR campaigns and influencer partnerships.
• Experience in the entertainment, gaming, or adjacent consumer products industry.

Responsabilidades

• Assist in the development and implementation of PR strategies.
• Build relationships with key consumer media.
• Develop and execute influencer marketing strategies.
• Manage and collaborate with PR agencies.
• Plan and execute influencer campaigns.
• Contribute to crisis communication plans.

Conocimientos

Excellent verbal and written communication skills in English and Spanish

Strong understanding of the Latin American market

Relationship-building skills

Ability to manage multiple projects

Proficiency in Portuguese

Educación

Bachelor’s degree in Marketing, Communications, Public Relations or a related field

Descripción del empleo

Get to know The Pokémon Company International

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website.

Pokémon was launched in Japan in and today is one of the most popular children's entertainment properties in the world.

Get to know the role

• Job Title : Public Relations & Influencer Marketing Manager, LATAM (Bilingual - English / Spanish)
• FLSA Classification (US Only) : Exempt
• People Manager : No

What you'll do

• Public Relations Support : Assist in the development and implementation of PR strategies to promote Pokémon products and initiatives in Latin America.
• Media Relations : Build upon current successes and relationships in the region with key consumer media relevant to TPCi's dynamic business.
• Influencer Relations : Identify, recruit, and manage relationships with influencers, brand ambassadors, and content creators across Latin America.
• Develop and execute influencer marketing strategies that align with our brand goals and messaging (high-growth area).
• Agency Collaboration : Manage and collaborate with PR and Influencer agencies in Latin American markets, with a primary focus on Mexico and Brazil.
• Campaign Management : Plan and execute influencer campaigns, including content creation, scheduling, and distribution.
• Monitor and report on campaign performance, providing insights and recommendations for optimization.
• Cross-functional Collaboration : Work closely with internal teams, including product marketing, social media, retail marketing, corporate communications, international colleagues and other groups to ensure PR and influencer strategies align with overall brand goals.
• Event Planning : Assist in planning and executing PR and influencer events, product launches, and brand activations.
• Crisis Communication : Support the management of potential brand reputation risks and assist in developing crisis communication plans in the region as needed.
• Performance Tracking & Reporting : Analyze PR and influencer campaign performance, providing insights and recommendations to optimize future initiatives.

What you'll bring

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 6-9 years of experience in PR and influencer marketing, preferably within the entertainment, gaming, or adjacent consumer products industry.
• Excellent verbal and written communication skills in both English and Latin American Spanish, at near-native level.
• Proven track record of successful PR campaigns and influencer partnerships.
• Strong understanding of the Latin American market and cultural nuances.
• Excellent communication, professional judgment, and relationship-building skills.
• Ability to work independently and manage multiple projects simultaneously.
• Excellent collaboration skills; local expertise with a global mindset; ability integrate into an international team dynamic that values best-in-class execution in a casual culture.
• Proficiency in Portuguese is highly desirable.

LI-PS #LI-Hybrid

How you’ll be successful

• Challenging the Expected : Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.
• Integrity and Respect : Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
• Building Relationships : Develops and strengthens relationships, adopting a "team first" mentality and working collaboratively to solve problems and meet shared goals.
• Delighting Customers : Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect

• An innovative culture driven by impact, delivering meaningful outcomes.
• Company events that celebrate the spirit of Pokémon.
• Competitive cash-based compensation programs.
• 100% employer-paid healthcare premiums for you.
• Generous paid family leave.
• Employer-paid life insurance.
• Employer-paid long and short-term income protection insurance.
• US Employees : 401k Employer Matching.
• UK / IRE / MX Employees : Pension Employer Contributions.
• Fitness reimbursement.
• Commuter benefit.
• LinkedIn learning.
• Comprehensive relocation package for certain roles.
• Hybrid work environment.