Performance Marketing Specialist

Cobee; Xico; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A dynamic compensation solutions company in Veracruz seeks a performance specialist responsible for building and executing acquisition strategies. The role involves budget control for paid channels like Google Ads and optimizing campaign performance. Ideal candidates have over 3 years of experience in paid marketing with strong analytical skills. The position offers a flexible benefits package, aligning with the company's culture of sustainability and innovation. Join a team that values inclusivity and diverse perspectives.

Servicios

Flexible benefits

Paid health insurance

Annual training budget

Formación

• 3+ years of experience in paid marketing with over €500k investment annually.
• Strong analytical skills and experience with data analysis tools.
• Knowledge of social media and content marketing best practices.

Responsabilidades

• Build and execute a winning acquisition strategy.
• Control and optimize budgets for paid channels.
• Monitor and tune performance of the lead funnel.

Conocimientos

Paid marketing experience

Analytical skills

Data analysis tools

SEO knowledge

A/B testing

Educación

Bachelor’s degree in Marketing or Business

Herramientas

Google Analytics

Salesforce

Tableau

Excel

Descripción del empleo

About Us & Our Culture

We, employees, need a much more engaging solution around our compensation, and that's why Cobee was born.

Since we created Cobee back in November

Our vision has been unwavering: to become the most desirable solution for employees to get compensated at work.

As we fight for that vision, we truly believe that we can improve the overall well‑being of employees at the same time that we make them feel more engaged with their companies.

We began with a single benefit, and today we offer a diverse range of benefits in three countries, with a team of more than 140 talented people across the globe.

We have raised more than €55 million in venture capital funding backed by world‑class investors, including a recent €40 million Series B investment.

While much has changed since our humble beginnings, we stay true to what we believe and to our culture:

• uble Excellence: We are a team committed to excellence and delivering top‑notch results.
• We make informed decisions and collaborate to succeed, while also approaching our endeavors with low ego and open‑mindedness.
• We support our teammates and give them the opportunity to shine.
• Team Innovation: We are trailblazers, disrupting the status quo and creating something new.
• We embrace risk and challenge ourselves to think creatively, fostering teamwork and diversity to fuel our ideas.
• Everyone is encouraged to contribute and have a say in decision‑making.
• Lean Ownership: Lean Ownership means owning our actions and outcomes, proactively seeking ways to improve the company for the long haul.
• We prioritize and simplify to move quickly and work with full autonomy to be agile.

About The Role

We are looking for a performance specialist to build and execute a winning acquisition strategy for the Mexican market.

Reporting to the marketing manager in Mexico and working closely with the whole international marketing team.

Main Challenges

• Budget control and optimization for all the paid channels such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Be responsible for the operative work in Paid Social, SEA, and Display working with our paid agency.
• Demonstrated ability to own digital campaigns from ideation to execution.
• Work with our content team, video editors, designers, and agencies, and use them as resources to run your own tests.
• Constantly monitor, measure, and tune the performance of the lead funnel, driving optimizations and a clear, actionable test‑&‑learn agenda.

You Have

• 3+ years of experience in paid marketing & inbound campaigns with more than €500k investment per year.
• Bachelor’s degree in Marketing, Business, or a related field.
• Strong analytical skills and experience with data analysis and reporting tools, such as Google Analytics, Salesforce, Tableau, or Excel.
• Knowledge of SEO, SEM, social media, and content marketing best practices.
• Experience with A/B testing and conversion rate optimization techniques.
• Hubspot Inbound marketing certification is a plus.

Why Should You Join Cobee?

• Excellence: We are driven by building great and impactful solutions to change the employee benefits industry in the long run.
• Sustainable Growth: We always keep a bootstrap mindset while we keep growing! We do this in a very sustainable way and with a lot of substance: growth and profitability are not a contradiction, and we love to find the right balance.
• Non‑hierarchical innovators: We listen to everyone. No matter their position. We try to ensure that the people who implement are part of the decision‑making.
• Flexible Benefits: Paid flexible benefits (meals, transportation, nurseries) with paid health insurance and a specific budget to spend in an annual budget for training.

Cobee embraces diversity and equal opportunity.

We are committed to building a team with diverse backgrounds, perspectives, and skills.

We are willing to meet you!