Performance Marketing Manager

Michael Page International México Reclutamiento Especializado S.A. de C.V; Estado de México; Presencial; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

Una importante empresa del sector entretenimiento busca un experto en marketing digital para desarrollar estrategias de rendimiento. La posición requiere entre 5 a 10 años de experiencia en marketing de rendimiento, incluyendo SEO y SEM, así como habilidades analíticas y de comunicación. Se ofrece un salario competitivo entre $65,000 y $70,000 MXN al mes, junto con beneficios adicionales. El candidato ideal trabajará en un entorno colaborativo mejorando iniciativas de marketing digital.

Servicios

Salario mensual competitivo

Beneficios superiores a los marcados por la ley

Oportunidad de crecimiento profesional

Formación

• 5-10 años de experiencia en marketing de rendimiento para negocios de suscripción o transaccionales.
• Inglés avanzado.
• Experiencia probada en estrategias de marketing digital.

Responsabilidades

• Desarrollar y implementar estrategias de marketing orientadas al rendimiento.
• Analizar datos para medir la eficacia de las campañas.
• Colaborar con equipos multifuncionales en iniciativas de marketing.
• Gestionar presupuestos y optimizar el gasto para maximizar el ROI.

Conocimientos

Marketing Digital

Análisis de Datos

SEO

SEM

Gestión de Campañas

Comunicación

Adaptabilidad

Herramientas

Google Ads

Meta

YouTube

Plataformas Programáticas

Descripción del empleo

• Enjoy data-driven decisions ? Optimize campaigns for measurable growth.
• Interested in testing and analytics? Drive growth through smart strategies

Sobre nuestro cliente

The employer is a large organization within the entertainment industry, known for its strong presence and innovative approach to marketing and advertising. The company offers a collaborative work environment and opportunities for professional growth.

Descripción

• Develop and implement performance-driven marketing strategies to achieve organizational goals.
• Analyze data to track the effectiveness of marketing campaigns and suggest improvements.
• Collaborate with cross-functional teams to ensure cohesive marketing efforts.
• Oversee digital marketing initiatives, especifically paid media.
• Manage budgets and optimize spending to maximize ROI.
• Identify key performance indicators and prepare detailed performance reports.
• Stay updated on the latest digital performance trends to enhance marketing strategies.
• Ensure all marketing activities align with company branding and objectives.
• Monitor CAC, LTV, and ROAS to guide investment decisions and improve efficiency.

Perfil buscado

• 5-10 years of experience in performance marketing for direct-to-consumer subscription or transactional businesses
• English: Advanced
• Proven expertise in digital marketing strategies, including SEO, SEM, and paid media
• Hands-on experience managing campaigns on Google Ads, Meta, YouTube, and programmatic/CTV platforms
• Strong analytical skills with the ability to interpret data and optimize CAC:LTV ratios and ROAS
• Experience managing marketing budgets and driving ROI
• Familiarity with multi-touch attribution, landing page optimization, and customer journey mapping
• Proficiency in marketing tools and platforms
• Knowledge of media and agency industry trends
• Excellent communication and collaboration skills, with adaptability to fast-paced environments

Qué Ofrecemos

• Competitive monthly salary from $65,000MXN to $70,000MXN
• Benefits above those mandated by law.
• Opportunity to work in a large organization within the entertainment industry.