Performance Marketing Lead

Financecolombia; Ciudad de México; Presencial; MXN 30,000 - 50,000; Jornada completa

Descripción de la vacante

A leading automotive manufacturer based in Mexico City is seeking a Performance Marketing Specialist. The role requires a mix of on-site and remote work, focusing on performance marketing strategies and cross-channel collaboration. The ideal candidate will optimize campaigns and improve audience engagement based on data insights. This full-time position offers a dynamic work environment.

Formación

• Experience in performance marketing and data-driven decision-making.
• Ability to monitor industry trends and optimize campaigns.
• Skills in audience planning and funnel optimization.

Responsabilidades

• Assist in designing and executing performance marketing strategies.
• Collaborate cross-functionally with marketing and intelligence teams.
• Develop and manage test-and-learn plans across channels.

Descripción del empleo

Hybrid: This position requires working 3 days on site and 2 days remotely on a full-time basis.

Performance Marketing & Data-Driven Decision-Making

• Assist in designing, documenting, and executing performance marketing strategies that deliver measurable results.
• Partner with the centralized marketing intelligence team to use and interpret analytics tools, measure the impact of cross-channel initiatives on brand-specific KPIs, and refine strategies based on insights.
• Leverage performance dashboards to track KPIs, share insights, and coordinate the activation of new marketing strategies based on data.
• Monitor industry trends to identify new opportunities and keep campaigns competitive.

Collaboration and Integration

• Work cross-functionally with leaders in paid media, SEO, CRM, marketing strategy, and website optimization to align efforts and achieve cohesive goals.
• Act as a liaison between marketing, intelligence, and creative teams to optimize campaign assets for audience and channel needs.
• Ensure alignment of marketing strategies with business goals through regular stakeholder communication.

Cross-Channel Test-and-Learn Initiatives

• Develop and manage test-and-learn plans across channels to gather insights that improve campaign performance.
• Coordinate with channel leads to define testing approaches aligned with business objectives.
• Analyze and communicate key learnings to inform future strategies.

Audience Planning & Funnel Optimization

• Lead audience segmentation and planning to target relevant customer groups.
• Identify opportunities for improvement across the customer journey from awareness to conversion.
• Integrate audience insights across channels and funnel stages to boost engagement and conversions.
• Work with analytics teams to refine audience strategies based on data.