Marketing Manager – Travel Agency

MGM Muthu Hotels; Estado de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A prominent hospitality company located in Estado de México is seeking a creative Marketing Manager to lead their marketing initiatives. The role requires developing comprehensive strategies to promote travel services, manage digital campaigns, and analyze market trends. Ideal candidates have a Bachelor's degree in Marketing or related field and proven experience in a similar role, preferably within the travel or hospitality sector. This position offers a chance to significantly impact brand awareness and customer acquisition.

Formación

• Proven experience as a Marketing Manager or similar role, preferably in travel or hospitality.
• Strong knowledge of digital marketing tools and platforms.
• Creative mindset with a data-driven approach.

Responsabilidades

• Develop and implement marketing strategies to promote travel packages.
• Manage digital marketing campaigns across various platforms.
• Analyze market trends and customer behavior.

Conocimientos

Digital marketing tools

Excellent communication skills

Project management

Analytical skills

Educación

Bachelor’s degree in Marketing, Business, Communications or a related field

Descripción del empleo

Job Summary

We are seeking a creative and results-driven Marketing Manager to lead and execute marketing strategies that promote our travel agency’s services, destinations, and travel experiences. The ideal candidate will increase brand awareness, drive customer acquisition, and support sales growth through digital and traditional marketing initiatives.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to promote travel packages, tours, and services
• Plan and manage digital marketing campaigns (social media, email marketing, SEO / SEM, paid ads)
• Oversee content creation for websites, blogs, social media, and promotional materials
• Manage brand positioning and ensure consistent messaging across all channels
• Analyze market trends, customer behavior, and competitor activities
• Collaborate with sales, operations, and partners (hotels, airlines, tourism boards) to create joint promotions
• Plan and execute seasonal campaigns, special offers, and destination launches
• Manage marketing budgets and track ROI and campaign performance
• Organize promotional events, travel fairs, and influencer or media partnerships
• Monitor and report on KPIs, providing insights and recommendations for improvement

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Proven experience as a Marketing Manager or similar role (travel or hospitality industry preferred)
• Strong knowledge of digital marketing tools and platforms
• Excellent communication, presentation, and copywriting skills
• Experience with analytics tools
• Strong project management and organizational skills
• Creative mindset with a data-driven approach to decision-making

Preferred Skills and Experience

• Experience in the travel, tourism, or hospitality industry
• Knowledge of destination marketing and travel consumer behavior
• Familiarity with influencer marketing and affiliate partnerships
• Graphic design or basic video editing skills
• Experience managing external agencies or freelancers