Marketing Data Analytics Specialist

Prosci; A distancia; MXN 1,303,000 - 1,565,000; Jornada completa

Descripción de la vacante

A global consulting firm is seeking a Marketing Data Analytics Specialist to work within its Global Marketing Center. The role focuses on turning complex marketing data into clear insights through Power BI dashboards and analytics. Candidates should possess strong SQL, Power BI skills, and a background in marketing analytics with 3-5 years of experience. This is a remote position open to applicants in multiple countries, offering competitive compensation and comprehensive benefits.

Servicios

Flexible paid time off

Medical, dental, vision insurance

401k with company matching

Pet insurance

Formación

• 3-5+ years of direct marketing analytics / BI experience.
• Proven track record building executive-level reporting in Power BI.
• Strong SQL skills and BI development experience.

Responsabilidades

• Deliver monthly and quarterly Power BI dashboards for Leadership.
• Analyze and report on campaign and funnel performance.
• Build, maintain, and iterate Power BI dashboards; write SQL queries.

Conocimientos

Power BI

SQL

Salesforce reporting

HubSpot reporting

Google Tag Manager

Microsoft Excel

Microsoft PowerPoint

SEMrush

Google Ads

LinkedIn Ads

Educación

Bachelor's degree in Marketing, Business, Data Science or related

Descripción del empleo

Overview

Prosci is seeking a Marketing Data Analytics Specialist to join our Global Marketing Center of Acceleration (CoA). This role is critical in turning complex marketing data into clear, actionable insights that drive executive decision‑making and empower regional teams worldwide.

You will build and maintain reporting across Power BI, HubSpot, Salesforce, and channel specific platforms. Prosci is looking for someone who can help us create compelling and impactful data stories today while looking to improve data integrity and attribution in the future.

This is a hands‑on, technical analytics role — ideal for someone who thrives on building BI solutions, reconciling cross‑system data, and helping leadership see the "what, so what, now what."

Key Responsibilities

• Executive & Regional Reporting
  • Deliver monthly and quarterly Power BI dashboards for Leadership, Board, and Regional team. Ensure reporting consistency across global regions, currencies, and phased technology rollouts.
• Attribution & Funnel Insights
  • Analyze and report on campaign, channel, and funnel performance (enterprise vs. practitioner).
  • Identify gaps or inconsistencies in attribution data and recommend practical reporting solutions for today and the future.
  • Partner with campaign managers and Marketing Ops to define tracking requirements for campaigns, events, and new assets. Ensure proper tagging and parameters are in place to capture performance data.
• Data QA & Governance
  • Monitor data integrity between HubSpot and Salesforce; flag sync or attribution issues.
  • Partner with Marketing Ops, ICT, and Sales Ops to align reporting with data governance standards.
• BI Development & Data Integration
  • Build, maintain, and iterate Power BI dashboards; write SQL queries to join data sources.
  • Manage interim connectors (Funnel.io, HubSpot API) and support the transition to Mulesoft in partnership with ICT as the long‑term enterprise connector.
  • Ensure smooth data pipelines across marketing, CRM, and eCommerce systems (HubSpot, Salesforce, Magento, GA4).
  • Maintain and validate event/conversion tracking in GA4 and HubSpot, using Google Tag Manager and campaign UTM frameworks.
• Channel & Performance Marketing Reporting
  • Use SEMrush, Google Ads, and LinkedIn Ads to measure SEO rankings, campaign performance, social engagement, and channel ROI.
  • Provide funnel visualizations and actionable recommendations to optimize spend and improve conversion.
• Cross‑Functional Enablement
  • Train regional marketers on dashboard use and interpretation.
  • Collaborate with Growth Marketing, Sales Ops, and ICT to ensure analytics insights are aligned with business needs.
  • Translate data into compelling narratives for executives and practitioners.

Candidate Profile

Competencies

• Optimizes Work Processes — solution‑oriented, able to scope, prototype, and iterate analytics solutions.
• Balances Stakeholders — data storyteller capable of framing the "what, so what, now what" for executives and regional teams.
• Interpersonal Savvy — cross‑functional partner comfortable working with Marketing Ops, Sales Ops, ICT, and Finance.
• Governance Aware — understands CRM data structures and attribution models; able to recognize when limitations affect reporting.
• Global Perspective — experience supporting regional teams across multiple markets and currencies.
• Manages Complexity — detail‑oriented with a strong understanding of how campaign tracking decisions impact reporting accuracy.

Technical Skills

• Power BI — dashboard building, DAX, and data models.
• SQL — querying/joining data from multiple systems.
• Salesforce reporting & campaign hierarchy — ability to work within the structure, understand constraints, and adapt reporting approaches.
• HubSpot reporting & dashboards — segmentation, campaigns, data hub, lead scoring, attribution views.
• APIs and data connectors — Funnel.io (current), HubSpot API, Mulesoft (future).
• Google Tag Manager (GTM) — event and conversion tracking.
• Campaign tracking best practices — UTMs, tagging frameworks, QA.
• Microsoft Excel / 365 — strong skills in analysis, pivot tables, formulas, and data validation for ad‑hoc reporting.
• Microsoft PowerPoint / 365 — translate data into compelling executive‑level presentations and visual narratives.
• Channel & performance marketing reporting — SEMrush, Google Ads, LinkedIn Ads.
• Experience reconciling multi‑system data (HubSpot, Salesforce, GA4) to deliver accurate reporting in complex environments.

Qualifications

• Bachelor's degree in Marketing, Business, Data Science, or related field (or equivalent experience).
• 3‑5+ years of direct marketing analytics / BI experience.
• Proven track record building executive‑level reporting in Power BI.
• Strong SQL skills and BI development experience.
• Demonstrated success building reporting in complex, cross‑system environments.

Travel Requirements

This role requires travel up to 3 times per year for team meetings and company events.

Work Location

This is a remote role. We are open to US, Canada, United Kingdom & Spain. Please apply to the position with the appropriate location in which you reside.>

Compensation

$75,000 - 90,000 USD is the projected range of annual base salary for this role depending on the candidate's overall qualifications and experience. This role is eligible for inclusion in our bonus program.

Benefits

Through our experience and strategic focus on the people side of change, we know that by taking care of our people, we are taking care of our business. In addition to the compensation detailed above, we offer comprehensive wellness benefits, including generous flexible paid time off, holidays and volunteer time, medical, dental, vision, long‑term and short‑term disability programs, life insurance, pet insurance, 401k with company matching, and access to LinkedIn Learning. Our "mostly virtual" culture is vibrant with many opportunities to collaborate with colleagues from around the world, get involved in employee‑led interest and resource groups, and meet up with team members at in‑person local or market‑wide events.

EEO Statement

Prosci is an equal opportunity employer that is committed to inclusion and diversity. Employment opportunities at Prosci are available to all applicants, without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. You can learn more about our efforts to build a more inclusive, equitable and diverse organization: https://www.prosci.com/about/dei.

Disability Accommodation

If you require assistance due to a disability applying for open positions, please submit a request to: [e-mail].