Marketing Automation Training & Enablement Specialist

Healthcare Businesswomen’s Association; Xico; Presencial; MXN 600,000 - 800,000; Jornada completa

Descripción de la vacante

A leading healthcare organization in Mexico is seeking a Marketing Automation Training & Enablement Specialist to empower internal teams and ensure effective use of marketing automation capabilities. This role involves designing training sessions, creating enablement materials, and enhancing user adoption. The ideal candidate has over 4 years of experience in marketing technology enablement or instructional design, with proficiency in Salesforce Marketing Cloud and strong communication skills. This position is geared towards cultivating a diverse and inclusive work environment.

Servicios

Inclusive work environment

Career development opportunities

Formación

• 4+ years in marketing technology enablement, training, or instructional design.
• Experience with Salesforce Marketing Cloud or similar platforms is required.
• Ability to translate technical concepts into user-friendly language.

Responsabilidades

• Design and deliver engaging training sessions for marketing automation tools.
• Create actionable enablement materials focused on journey design and execution.
• Monitor adoption metrics and user engagement for continuous improvement.

Conocimientos

Marketing technology enablement

Training and instructional design

Strong communication skills

Technical concept translation

Educación

Bachelor's degree in Marketing or related field

Instructional Design Certification

Herramientas

Salesforce Marketing Cloud

Jira

Confluence

Descripción del empleo

Overview

Job Description Summary: The Marketing Automation Training & Enablement Specialist empowers internal teams—including Customer Experience Planners, Marketers, and Brand teams—to confidently adopt and effectively utilize marketing automation capabilities. This role ensures consistent knowledge transfer, accelerates user adoption, and drives capability maturity through high-impact training, clear documentation, and ongoing support.

Key Responsibilities

• Design and deliver engaging live and on-demand training sessions for new marketing automation tools, capabilities, and processes.
• Create clear, actionable enablement materials—including step-by-step guides, FAQs, and knowledge base articles—focused on journey design and execution.
• Maintain and evolve a structured enablement curriculum tailored to various user roles and maturity levels.
• Collaborate with Product Owners, Platform SMEs, and CX Planning teams to identify knowledge gaps and learning opportunities.
• Establish and manage feedback loops to regularly refine and enhance training content based on user needs and platform evolution.
• Monitor adoption metrics and user engagement to continuously improve the enablement strategy and measure impact.
• Host office hours and provide ongoing support to ensure confidence and self-sufficiency among users.

Essential Requirements

• 4+ years in marketing technology enablement, training, or instructional design.
• Experience with Salesforce Marketing Cloud, Marketing Cloud Personalization, or similar MarTech platforms.
• Familiarity with digital learning tools.
• Strong written and verbal communication skills.
• Ability to translate technical concepts into user-friendly language.
• Experience working in regulated industries like pharma is a plus.
• Experience working with foreign markets.
• Professional English proficiency.

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Learning & Development, or related field.
• Instructional Design Certification or Training & Development credentials.
• Familiarity with Agile ways of working, Jira, and Confluence.

Commitment to Inclusion & Accommodations

Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve. Novartis is committed to work with and provide reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e‑mail to ****** and let us know the nature of your request and your contact information.