HCP Engagement Omnichannel Manager

Bayer; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

Una empresa farmacéutica internacional busca un Gerente de Compromiso Omnicanal para liderar la activación de puntos de contacto con profesionales de la salud. Se requiere un título en Administración o Marketing, fluidez en inglés y experiencia en marketing y gestión de equipos. El puesto ofrece un entorno dinámico en Ciudad de México con un contrato a tiempo completo.

Servicios

Compensación competitiva

Programas de beneficios variados

Formación

• Mínimo 2 años de experiencia en marketing.
• 2 años de experiencia en gestión de fuerzas de venta de detallado médico.
• Experiencia en desarrollo de contenido/diseño.

Responsabilidades

• Establecer y orquestar el proceso de activación de puntos de contacto con HCPs.
• Identificar y construir herramientas de activación de HCP con un alto retorno sobre la inversión.
• Gestionar relaciones con agencias y proveedores.

Conocimientos

Fluidez en inglés

Pensamiento estratégico

Habilidades de liderazgo

Capacidad de trabajar bajo presión

Educación

Título universitario en Administración de Empresas, Marketing o profesiones relacionadas

Técnico o Máster en Administración o Marketing Digital

Descripción del empleo

Overview

HCP Engagement Omnichannel Manager

Responsibilities

• Establishes and orchestrates HCPs touchpoint activation process.
• Identifies, evaluates and builds best practice HCP activation tools with a high sense of ROI.
• Setup and execution of selected channels according to multi-channel mix (technical execution).
• Administrator/owner of digital tool/platforms like IQVIA CRM/OCED/others internal.
• Provides analytics and KPIs to evaluate existing campaigns and give concrete suggestions for further actions.
• Provides analytics business KPIs like sell out (ATV/K Knobloch), Prescription MS (Close Up).
• Liaises with external service providers and HCP communication platforms to drive penetration.
• Manages agency and vendor relationships and ensures that 3rd parties have what they need to deliver contracted multichannel services.
• Ensures and drives key internal and external stakeholder alignment.
• Be responsible for scouting new trends and spread them with relevant cross functional team members

Qualifications

• University Degree in Business Administration, Marketing or related professions.
• Master Degree in Business Administration/ Marketing or Digital Marketing.
• English fluent is required.
• 2+ Yrs Marketing experience.
• 2+ Yrs Management experience in medical detailing field forces.
• 2+ Yrs experience in B2B, B2B2C or CRM marketing.
• Experience in Content Development/Design.
• Experience in field operations/MKT Digital activities and hybrid business model.
• Strategic thinking, strong leadership skills, ability to work under pressure and ability to consistently deliver results.
• Experience as people manager, at least 2+ years

About Bayer – Benefits and Application Information

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity and you have the “Passion to Innovate” and the "Power to Change", we encourage you to apply now. Job Postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice. To all recruitment agencies Bayer does not accept unsolicited third-party resumes.

Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.

Bayer is committed to providing access and reasonable accommodations in its applications process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodations using the contact information below.

Período de aplicación: 22 al 6 de octubre
Código de referencia: 852958
División: Consumer Health
Ubicación: Mexico : Ciudad de México : Ciudad de México
Área funcional: Tecnología de la información
Grado de posición: VS 1.2
Tipo de empleo: Permanente
Tiempo de trabajo: full time