CRM Marketing Manager

IDT; Caracas; Presencial; MXN 1,100,000 - 1,468,000; Jornada completa

Descripción de la vacante

A global communications firm based in Mexico seeks an experienced CRM Marketing Manager to lead CRM strategy, customer segmentation, and lifecycle campaigns. The ideal candidate will have over 5 years of CRM/lifecycle marketing experience and proficiency with tools like Braze and Amplitude. Responsibilities include executing multi-channel campaigns and collaborating with cross-functional teams to drive results. This position offers an opportunity to work independently in a dynamic environment.

Formación

• 5+ years of CRM / lifecycle marketing experience.
• 3+ years of experience with Braze or Amplitude.
• Excellent project management skills.

Responsabilidades

• Lead multi-product, segment-based customer lifecycle marketing plans.
• Build and automate lifecycle campaigns using Braze.
• Execute multi-channel campaigns aligned with business goals.

Conocimientos

CRM / lifecycle marketing

Audience segmentation

Project management

Data analysis

Multi-channel campaign management

Educación

Bachelor's degree

Herramientas

Braze

Amplitude

Descripción del empleo

CRM Marketing Manager

IDT Corporation is a global communications company founded in 1990 and headquartered in Newark, New Jersey. We are industry leaders in prepaid communication and payment services and one of the largest international voice carriers. We are listed on the NYSE, employ over 1800 people across 20 countries, and have over $1.5 billion in revenues.

IDT is not another big IT corporation we encourage and support in-house entrepreneurs in developing their ideas into business actions.

We are seeking an experienced and results-driven CRM Marketing Manager to join our growing marketing team. In this role, you’ll take ownership of CRM strategy, customer segmentation, and lifecycle campaigns across multiple products. You'll work hands-on with tools like Braze and Amplitude to implement, optimize, and analyze multi-channel campaigns that drive acquisition, engagement, and retention.

This is a strategic and executional role, requiring strong collaboration with product marketing, customer analytics, and engineering teams.

Responsibilities

• Lead the strategy and execution of multi-product, segment-based customer lifecycle marketing plans.
• Build and automate lifecycle campaigns using Braze to deliver scalable, personalized experiences.
• Partner with analytics, engineering, and BI teams to ensure data quality and campaign accuracy.
• Execute multi-channel campaigns (email, SMS, push, in-app, WhatsApp) aligned with business goals and time-sensitive promotions.
• Monitor and report on KPIs; proactively adjust tactics to meet performance targets.
• Use Amplitude, Braze, and AI tools for A / B and multivariate testing, segmentation, and message optimization.
• Manage campaign calendars, promotional timelines, and content workflows to ensure flawless execution.
• Review, edit, and proofread marketing content with a critical eye for quality and clarity.

Requirements

• Bachelors degree
• 5+ years of CRM / lifecycle marketing experience with a strong grasp of audience segmentation.
• 3+ years of hands-on experience using Braze or Amplitude for multi-channel campaign management and analytics.
• Strong understanding of customer engagement across email, SMS, push, mobile app, and WhatsApp.
• Excellent project management skills with the ability to juggle multiple products and timelines.
• A proactive, self-starting attitude and the ability to work independently or cross-functionally.
• Detail-oriented, organized, and passionate about driving results.

PLEASE SUBMIT CV IN ENGLISH. Only accepting candidate from LATAM.