CRM & Digital Marketing Manager

GM Financial; Monterrey; Presencial; MXN 600,000 - 800,000; Jornada completa

Descripción de la vacante

A global auto finance provider located in Mexico is seeking a professional to manage CRM development and strategies. The ideal candidate will have over 5 years of experience in CRM and data analytics, with strong communication skills in Spanish and English. This role demands proficiency in data management and project management within a dynamic environment.

Formación

• 5+ years of experience in CRM and data analytics.
• Proficient in developing data reports and dashboards.
• Excellent oral and written communication skills in Spanish and English.

Responsabilidades

• Develop CRM as a new Sales Channel.
• Execute CRM strategies and manage campaigns.
• Prepare monthly campaign reporting and measurement.

Conocimientos

Data management

Data modeling

Data mining

Excel proficiency

Project Management

Data analysis

Communication skills

Teamwork

Educación

Bachelor’s degree in Economics, Data Engineering, or Marketing

Herramientas

Excel

PowerPoint

Descripción del empleo

Overview

GM Financial is the wholly owned captive finance subsidiary of General Motors and is headquartered in Fort Worth, U.S. We are a global provider of auto finance solutions, with operations in North America, South America and the Asia Pacific region. Through our long-standing relationships with auto dealers, we offer attractive retail financing and lease programs to meet the needs of each customer. We also offer commercial lending products to dealers to help them finance and grow their businesses. At GM Financial, our team members define and shape our culture — an environment that welcomes new ideas, fosters integrity and creates a sense of community and belonging. Here we do more than work — we thrive. Our Purpose: To fulfill dreams of personal mobility. Customer focused oriented.

Responsibilities

• Development of CRM as a new Sales Channel.
• Execution and deployment of all CRM strategies: Conquest, Loyalty / Retention and Re-Conquest.
• Project Management activities for new campaigns and CRM projects.
• Execute CRM Loyalty Program to drive customer retention.
• Execute and deploy CRM Campaigns partnered with the CRM agency, GMM and IO.
• Prepare monthly campaign reporting and measurement.
• CRM Dashboard preparation.
• Preparation of presentations and material for course design and trainings.
• Campaign monitoring and correction process and AB testing management. Campaign management with CRM agency.
• Project Management Activities for key metrics and KPIs follow up.
• Support the organization in the development of market leading digital capabilities.
• Define outstanding on-line Customer experience GMF sites and GMF content on GM sites.
• Establish the eCRM capabilities for the GMM Websites.
• Supporting Regional strategies over the Web to help Division and product messaging.

Qualifications

• Bachelor’s degree in Economics, Data Engineering, Marketing or related is required.
• Proficient oriented to data management, data modelling and data mining.
• High Excel Knowledge, and proficiency is required (Macro knowledge is a plus).
• Proven experience in developing data analysis, data reports, dashboards and Power Point presentations.
• Efficient oral and written communication skills in Spanish and English, will be evaluated in the interview.
• Business intelligence and/or Artificial intelligence knowledge is a plus.
• Business and Marketing mind set for data driven decisions.
• 5+ years of experience in CRM, data analytics, data mining, business and marketing strategy.
• Passionate about data analytics and data analysis for business data driven decisions.
• Project Management Skills.
• Proven ability to work in a fast-paced, dynamic and deadline-oriented environment.
• Highly organized with the ability to manage multiple projects while meeting deadlines.
• Teamwork and collaborative attitude.
• Commercial and negotiation skills.
• Data Analysis and constant follow-up skills.
• Detail Oriented.
• Highly responsible and proactive attitude.

Equality and Diversity

GM Financial is an Equal Opportunity Employer and is committed to diversity and inclusion at every level of our organization. We do not discriminate against any applicant or employee based on race, color, age, gender, marital status, national origin, religion, sexual orientation, gender identity, gender expression, veteran status, disability, or any other that undermines human dignity and aims to nullify or impair people´s rights and freedoms.