CPFR Chedraui & La Comer

The Hershey Company; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading global confectionery company is seeking a CPFR Planner in Mexico City to optimize customer replenishment proposals and enhance supply chain efficiency. The ideal candidate should possess strong business acumen in the CPG industry and be proficient in CPFR processes. Responsibilities include coordinating inventory flow, aligning forecasts with commercial strategies, and managing relationships with key retailers. Candidates should have a Bachelor's degree in a relevant field and at least one year of CPFR experience. This role offers the chance to impact our supply chain effectiveness significantly.

Formación

• Experience in CPFR, forecasting methods, and statistical analysis.
• Understanding of internal and external order fulfillment processes.
• Ability to identify and implement opportunities to improve revenue.

Responsabilidades

• Coordinate replenishment proposals with effective inventory flow.
• Align HSY forecast with commercial strategy and customer objectives.
• Optimize replenishment plans to reduce overstock and out-of-stock conditions.
• Identify and resolve discrepancies in orders and forecasts.
• Act as representative of Hershey Customer Supply Team with customers.

Conocimientos

Strong business acumen in CPG industry

Adaptability in dynamic environments

Knowledge of Supply Chain

Expertise in CPFR processes within CPG industry

Advanced database skills (Excel, Access)

Educación

Bachelor’s degree in Statistics, Marketing, Mathematics, or Industrial Engineering

Minimum 1+ year of experience in CPFR

Herramientas

Retail Link

Toolbox

Portal de Proveedores

Descripción del empleo

Position Title: CPFR Planner

Reports to: Customer Supply Chain Manager

Department: Demand Planning / Supply Chain

Summary

Responsible for collaborating with Chedraui and La Comer through the CPFR model, leveraging data analysis and KPI results (Fill Rate, Days on Hand, In Stock). Applies CPFR methodology to maintain logistics indicators on target, increase sales, and create a more efficient value chain process. Ensures customer requirements and demand are linked to Hershey’s Supply Chain in a timely manner, aligned with commercial promotional activities and calendar.

Major Duties and Responsibilities

• Coordinate replenishment proposals (30%)
  Integrate CPFR KPIs, marketing strategies, promotional calendars, modular execution, sell-in/outs, innovation, seasonal changes, and discontinuations to ensure effective inventory flow from Hershey warehouses to customer POS.

• Align HSY forecast with commercial strategy (20%)
  Ensure alignment with customer objectives and lead accountability for 906030 meetings with replenishment and commercial teams.

• Optimize replenishment plans (15%)
  Manage inventory overrides, demand cannibalization, store-level inventories, lead times, ordering policies, and storage requirements. Balance pull vs. push concepts to reduce overstock and out-of-stock conditions.

• Identify and resolve discrepancies (15%)
  Communicate short-term replenishment and forecast gaps, collaborating with Demand Planning and Customer Service to resolve order fulfillment challenges.

• Relationship management and reporting (20%)
  Act as face‑to‑face representative of Hershey Customer Supply Team with customer replenishment and category management teams. Generate reports on replenishment, DOH, sell‑in, sell‑out, and in‑stock performance. Suggest replenishment setting changes and communicate actions taken.

Dimensions

• Forecast Accuracy: 35% WMAPE, 5% BIAS
• Fill Rate: 95% Inbound, 98% Outbound
• Out of Stock:
• Days on Hand: 75

Minimum Knowledge, Skills, and Abilities

• Strong business acumen in CPG industry
• Adaptability in dynamic environments
• Knowledge of Supply Chain, Logistics Information Systems, and Sales
• Ability to build strategic relationships across organizational levels
• Experience with retail partner systems (Retail Link, Toolbox, Portal de Proveedores)
• Expertise in CPFR processes within CPG industry
• Ability to identify and implement opportunities to improve revenue, service levels, and logistics efficiency
• Understanding of internal and external order fulfillment processes
• Proficiency in supply chain management concepts and order processing systems
• APICS or similar certification preferred (CPF, CPIM, CSCM)
• Advanced database skills (Excel, Access)

Education and Experience

• Bachelor’s degree in Statistics, Marketing, Mathematics, or Industrial Engineering
• Minimum 1+ year of experience in CPFR, forecasting methods, and statistical analysis with understanding of financial and operational impacts
• Knowledge of Soriana processes preferred