Brand Store Specialist | Freelance

eStoreLabs; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A data-driven eCommerce company seeks an experienced individual for optimizing Brand Stores across major online retailers like Amazon and Walmart. This role involves managing content, developing strategies for user experience, and analyzing performance metrics to drive sales. The ideal candidate has substantial eCommerce expertise, solid digital marketing knowledge, and advanced English skills. Join a dynamic international team in a friendly work environment, and participate in exciting global projects.

Servicios

Individual contractor agreement through Deel

Opportunity with international brands

Exciting work environment

Formación

• Proven experience in eCommerce with major e-retailers.
• Strong understanding of digital marketing principles.
• Advanced English proficiency (C1 or higher) for international collaboration.

Responsabilidades

• Creation and optimization of Brand Stores on e-retailer platforms.
• Content management and quality assurance for listings.
• Developing strategy and optimizing user experience.
• Performance analysis using data-driven methods.
• Testing layouts and messaging to improve engagement.
• Collaborating with designers and copywriters.

Conocimientos

eCommerce expertise

Analytical skills

Communication skills

Teamwork

Problem-solving mindset

Attention to detail

Herramientas

Amazon Seller/Vendor Central

PIM/DAM systems

Descripción del empleo

We are eStoreLabs, a data‑driven eCommerce powerhouse with strategic advisory capabilities. As an agile‑oriented eCommerce company, we serve global enterprises and help build online sales for brands. We provide measurable results through performance‑based custom strategies tailored to your needs. We are passionate about helping businesses grow faster and more efficiently. Our team of experts is creative, highly professional and accountable. They have only one goal: to supercharge clients’ brands and help them acquire and retain customers.

Role Description

• Creation and optimization of Brand Stores across key US e‑Retailer platforms (Amazon, Walmart, Target, Instacart), including store architecture (homepage, subpages, categories) and implementation in Amazon Store Builder.
• Content management and quality assurance, including selection, uploading, proofreading, SEO optimization, and updates of banners, lifestyle images, videos, descriptions, CTAs, product catalogs, PIM maintenance, file management, and data migration.
• Brand consistency and compliance, ensuring alignment with brand guidelines, legal requirements, and coherence across Brand Stores, listings, and advertising.
• Strategy development and UX optimization, covering storytelling, sales‑driven architecture, category recommendations, and advising on brand experience and content improvements.
• Performance analysis and reporting, using Store Insights, Brand Analytics, heatmaps, clicks, and user paths to deliver data‑driven optimization and clear performance reports.
• Testing and continuous optimization, including A/B testing of layouts, messaging, and product selections to improve CTR, conversion rate, and time spent on site.
• Cross‑functional collaboration and expertise, working closely with creatives, briefing designers and copywriters, participating in client meetings when needed, and staying up to date with eCommerce trends and e‑Retailer functionalities.

Requirements

• Strong eCommerce expertise, with proven experience across major e‑retailers (Amazon, Walmart, Target, Instacart), including Brand Stores capabilities, best‑in‑class executions, and full proficiency in Amazon Seller/Vendor Central and Brand Stores.
• Experience with PIM/DAM systems, covering asset organization, maintenance, and content syndication across e‑retailer platforms.
• Solid understanding of digital marketing principles, combined with strong analytical skills and effective project management to drive performance and optimization.
• Excellent communication and teamwork skills, with a positive attitude, problem‑solving mindset, and high attention to detail.
• Advanced English proficiency (C1 or higher), enabling effective collaboration in an international environment.

What We Offer

• Individual contractor agreement through the Deel platform or B2B.
• Opportunity to work with international brands and to participate in exciting global project.
• Work in an international team without rigid corporate rules.
• Exciting and friendly work environment.

Recruitment Process

• Step 1 Analysis of received applications (CVs)
• Step 2 Recruitment task
• Step 3 Recruitment interview with a manager