Trade Marketing Manager TV

Haier; Vimercate; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading consumer electronics company in Vimercate is seeking a Trade Marketing Manager to lead the retail marketing strategy for the TV category. The ideal candidate will have over 7 years of experience in trade marketing, ideally in the consumer electronics sector. Strong analytical and communication skills are essential, along with fluency in English and Italian. This position involves collaboration across various teams and a focus on digital marketing.

Competenze

• 7+ years of experience in trade marketing, retail marketing or brand activation.
• Experience ideally in consumer electronics, tech or retail sectors.
• Fluent in English and Italian.

Mansioni

• Lead trade and retail marketing strategy for TV category.
• Define and implement retail marketing plans consistent with brand strategy.
• Plan and manage key activations related to TV launches.
• Design and coordinate POP materials and displays.
• Activate digital campaigns and e-retail content.
• Build strong relationships with retail partners and distributors.
• Monitor sell-out and competitor activities.
• Manage the trade budget for the TV category.

Conoscenze

Analytical mindset

Strong analytical focus

Excellent communication skills

Proactive attitude

Collaboration skills

Strategic vision

Formazione

Bachelor's degree in Marketing or Economics

Descrizione del lavoro

Trade Marketing Manager TV

An exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious business growth and leadership objectives in the region, and we need someone who is passionate, proactive, self-driven and motivated to join a team of open-minded individuals.

We are looking for an individual who demonstrates the core values of the Haier’s attitude: entrepreneurship and innovation, zero distance to consumers and IoT & Ecosystem thinking. A true change agent with an agile approach thriving for idea contamination and with a hyper-collaborative approach that breaks silos and creates an open ecosystem.

What you will do

We are looking for a professional able to lead trade and retail marketing strategy for the TV category within the Italian market, where innovation and brand experience come together inside the store.

• Trade strategy by TV category: define and implement retail marketing plans consistent with brand strategy and commercial needs.
• Product go-to-market: plan and manage key activations related to TV launches (in-store, digital media retail, promotions, and bundles).
• Visual merchandising & display: design and coordinate POP materials, displays, and premium solutions to enhance the brand at the point of sale.
• Digital retail & omnichannel: activate digital campaigns, partner CRM, and e-retail content in collaboration with the Brand and Media teams.
• Customer & network management: build strong relationships with retail partners and distributors, coordinating the brand's presence at trade fairs and industry events.
• Analysis & KPIs: monitor sell-out, share, promotions, and competitor activities, generating insights for Marketing and Sales.
• Budget & ROI management: allocate and optimize the trade budget dedicated to the TV category, ensuring the effectiveness and sustainability of activities.
• Cross-functional collaboration: work across Brand, Sales, Media/PR and HQ to ensure strategic coherence and maximisation of investments.

What you need to succeed

Must have

Education: Bachelor's degree in Marketing (or related field) and in Economics.

Professional experience: 7+ years of experience in trade marketing, retail marketing or brand activation, ideally in consumer electronics, tech or retail sectors.

Technical Skills

• Analytical mindset with strong attention to detail and performance orientation.
• Strong analytical focus and ROI focus.

Soft skills

• Excellent communication skills with clients, partner and stakeholder.
• Proactive and collaborative attitude, with the ability to lead cross-functional activities.
• Strategic vision.

Language: Fluent in English and Italian.

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Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.