Trade Marketing Manager Estero - H25489b

Human Value s.r.l; Firenze; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading Italian company is seeking a Trade Marketing Manager Estero in Florence. You will define and implement trade marketing strategies for the foreign market, manage online and offline channels, and oversee loyalty programs. The ideal candidate has experience in trade marketing, excellent English proficiency, and skills in Excel and PowerPoint. Join a dynamic team in the viticulture sector and drive innovative marketing initiatives.

Competenze

• Proven experience in managing trade marketing activities.
• Knowledge of dynamic B2B online/offline channels.
• Excellent proficiency in Excel and PowerPoint.

Mansioni

• Define and implement trade marketing strategies for the foreign market.
• Oversee online and offline channels for mass market promotions.
• Manage loyalty programs and commercial activations.

Conoscenze

Trade marketing management

B2B digital marketing

Excel proficiency

PowerPoint familiarity

English proficiency

Analytical skills

Formazione

Degree or equivalent experience

Descrizione del lavoro

Trade Marketing Manager Estero - H25489b, Florence

Human Value s.r.l

Our client is a leading Italian company operating in the viticulture sector, renowned for the quality of its products worldwide. They have entrusted us to find the following candidate:

Trade Marketing Manager Estero

Location: Florence

The Role

The Trade Marketing Manager Estero will be part of a rapidly evolving digital and organizational context. The goal is to attract professionals capable of bringing new skills, vision, and operational capabilities to sales channels, integrating innovative approaches and tools already established in advanced sectors of food & beverage.

Main Responsibilities:

• Define, plan, and implement trade marketing strategies for the foreign market, overseeing online and offline channels, with particular attention to:
• Mass market promotions and in-store activities
• Management of canvass and visibility materials at points of sale
• Loyalty programs, events, and commercial activations
• Support the development of the B2B channel with increasing focus on digital

Requirements

• Proven experience in managing trade marketing activities
• Knowledge of dynamic B2B online/offline channels
• Excellent proficiency in Excel and PowerPoint, familiarity with digital tools
• Degree or equivalent experience
• Excellent command of English, both written and spoken
• Ability to work in teams and cross-functional environments
• Proactive attitude, flexibility, and strong results orientation
• Sensitivity to data and analytical skills