Сountry Manager / Lead Italy

COCA; Remoto; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading digital banking firm is seeking a Country Manager for Italy. This role involves driving growth, localizing product strategies, and building a strong community around a crypto card product. Candidates must be located in Italy and should possess strong business acumen and leadership skills, alongside a deep understanding of the local market. The position offers ownership and autonomy with a focus on market traction and community engagement.

Competenze

• Strong business acumen in finance, marketing, and sales.
• Excellent communication and leadership skills.
• Deep understanding of local culture and political landscape.
• Strategic thinking and problem-solving capabilities.
• Involvement in the local crypto community is a plus.

Mansioni

• Develop and execute country-specific GTM driving market entry.
• Tailor global product strategies to fit local culture.
• Foster a strong local community around COCA’s crypto card.
• Ensure COCA operates compliantly with regulations.
• Represent the company to local partners and users.
• Drive MAU and card FTDs.

Conoscenze

Strong business acumen (finance, marketing, sales)

Excellent communication

Leadership and interpersonal skills

Deep understanding of local business practices

Strategic thinking and problem-solving abilities

Deep involvement in the local crypto community

Descrizione del lavoro

We’re hiring: COCA Country Manager / Lead - Italy

This is a high-impact entrepreneurial role for someone who wants ownership, autonomy, and real impact. You’ll be running COCA’s Italian market, driving growth, building community, and shaping our presence locally. Low fixed base, uncapped upside, directly tied to MAU growth, card activations (FTDs), and market traction.

COCA is redefining digital banking by combining the stability of a stablecoin-native platform with the flexibility of modern banking and crypto services. Our mission is to make managing, spending, and earning crypto assets seamless, secure, and rewarding.

We empower users to access financial freedom with confidence, offering a secure environment where crypto and banking converge.

What you’ll be doing

• Strategy & Growth: Develop and execute country-specific GTM driving market entry and expansion (utilising community engagement, paid marketing, referrals, campaigns).
• Localize product: Tailor global product and strategies to fit local culture, regulations, and economic conditions (through paid marketing, referrals/affiliates/IBs, community engagement, partnerships)
• Community Building: Foster a strong and engaged local community around COCA’s crypto card product.
• Navigate regulations: Understand regulations and make sure COCA operates compliantly
• Representation: Serve as the company’s face to local partners, and users.
• Growth OKR: Drive MAU and card FTDs
• Cross functional collaboration: Work closely with marketing and product teams for local activation, features, campaigns, and referral mechanisms

Essential Skills & Knowledge

• Strong business acumen (finance, marketing, sales)
• Excellent communication, leadership, and interpersonal skills
• Deep understanding of local business practices, culture, and political landscape
• Strategic thinking and problem-solving abilities
• Deep involvement in the local crypto community (own networks is a plus)

Location & Remote

• Candidate must be located in Italy
• Work closely with our global team remotely

Interested?

Shoot us a message or apply directly — we’d love to hear from you and chat about how you can help COCA grow in Italy! 🚀