Social & Paid Media Copywriter, Zappos

Amazon; Milano; In loco; EUR 40.000 - 88.000; Tempo pieno

Descrizione del lavoro

A leading e-commerce platform in Milan is seeking a Social & Paid Media Copywriter to deliver engaging on-brand content for social media and paid media platforms. The role demands creativity, collaboration with cross-functional teams, and a strong understanding of current marketing trends. Applicants should have a Bachelor's degree and at least 3 years of copywriting experience, particularly in fashion retail. Join us in enhancing our brand voice across digital channels with impactful copy.

Competenze

• 3+ years of experience as a copywriter on a marketing or creative team.
• 2+ years of professional experience copywriting for social media platforms like Meta, Instagram, and TikTok.
• A strong digital portfolio showcasing relevant past work.

Mansioni

• Write impactful, strategic copy for social media and paid media channels.
• Translate campaigns into effective social-first moments that resonate with the brand.
• Collaborate with design and marketing teams to ensure cohesive messaging.
• Track competitors and adapt to retail landscape changes.

Conoscenze

Copywriting

Digital marketing

Social media expertise

Editing and proofing

Fashion retail knowledge

Formazione

Bachelor’s degree in marketing, advertising, business or equivalent

Descrizione del lavoro

The Social & Paid Media Copywriter is responsible for delivering engaging, on‑brand copy appearing on all social media & paid media platforms. This role works closely with cross‑functional teams on a daily basis, including marketing, creative & buying, to ensure that language across social & paid media is cohesive and adherent to the established copy guidelines.

Key job responsibilities

• Write impactful, strategic copy to appear on all social & paid media channels
• Translate the established Zappos voice & high‑level Tier 1 campaigns into effective social‑first moments that are brand right & culturally relevant
• Own the Zappos social‑first voice, including building on the established style guide, as well as developing future best practices in partnership with the editorial team
• Collaborate cross‑functionally on a daily basis with graphic designers, art directors & marketers
• Track competitors & keep up with the ever‑evolving retail landscape

Basic Qualifications

• Bachelor’s degree in marketing, advertising, business or equivalent, or Bachelor’s degree or equivalent
• 3+ years working as a copywriter on a marketing or creative team; fashion retail experience required
• 2+ years professional experience copywriting for social media (Meta, Instagram & TikTok)
• Near‑perfect grammar, editing & proofing skills
• Curiosity & passion for fashion retail and the latest social media‑driven trends a must
• A digital portfolio showing strong examples of past work

Preferred Qualifications

• In‑house brand experience preferred
• Paid media copywriting experience preferred
• Familiarity with fundamental marketing principles (the customer journey, marketing funnel, etc.)

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay for this position ranges from $47,800/year in our lowest geographic market up to $102,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job‑related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign‑on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.