Overview
Work Flexibility: Field-based
Location: Any major city in Italy
The opportunity
Stryker is seeking a Senior Product Manager to lead our Neurovascular marketing strategy in Italy, while collaborating with colleagues across Europe. This is a high-impact role where you’ll combine deep local expertise with international exposure, driving product launches, shaping strategies, and supporting clinicians in their mission to save lives.
Key Activities & Responsibilities
Market & Customer Insights
- Conduct competitive analysis and monitor market dynamics.
- Gather and interpret insights from clinicians, KOLs, and hospital stakeholders to shape the value proposition.
- Identify unmet or emerging needs and propose innovative solutions.
Strategy & Marketing Planning
- Develop strategic plans, annual marketing plans, and product launch strategies.
- Translate strategy into concrete marketing activities and tactics.
- Forecast budgets and resources, and justify key investments.
Value Proposition & Brand Positioning
- Define segmentation, targeting, and positioning for the Italian market.
- Build and communicate clear value propositions supported by clinical and economic evidence.
- Act as brand steward, ensuring alignment with European and global strategy.
KOL Management & Evidence Generation
- Build and maintain strong relationships with key opinion leaders and thought leaders.
- Leverage clinical and economic evidence to support marketing initiatives.
Sales Enablement & Training
- Support the sales team with technical knowledge, messaging, and training materials.
- Analyze sales data to identify opportunities for growth and improvement.
- Ensure alignment of Italian sales efforts with international priorities.
Leadership & Collaboration
- Mentor and inspire colleagues, fostering cross-functional collaboration.
- Work closely with the EMEA team and local Italian stakeholders to achieve business objectives.
- Demonstrate accountability, financial acumen, and a drive for continuous improvement.
Requirements of the role
Minimum Qualifications
- Bachelor’s degree required.
- 6+ years of work experience, including at least 2 years in marketing.
- Fluent in English and Italian.
- Strong knowledge of the Italian healthcare ecosystem (systems, paperwork, stakeholders).
Preferred Qualifications
- MBA preferred.
- MedTech or neurovascular experience desirable (not mandatory).
- Experience in marketing and/or sales in the healthcare sector.
- Excellent communication, presentation, and interpersonal skills.
- Strong analytical, problem-solving, and project management skills.
What we offer
- Impact & visibility – Be the strategic voice for Italy within an international team.
- Growth & development – Clear career paths into Sales Management in Italy or International Marketing roles.
- Training & learning – Structured onboarding and training, including international programs in Amsterdam and local support in Italy.
- Team spirit – Join a dynamic and collaborative European team that values diverse perspectives and encourages innovation.
Travel Percentage: 30%