Senior Account Based Marketing Manager

Doxee; Emilia-Romagna; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading digital experience solutions provider is seeking a Senior Account Based Marketing Manager in Emilia-Romagna, Italy. The ideal candidate will have over 5 years in B2B marketing, focusing on account-based marketing strategies. Responsibilities include developing targeted campaigns, collaborating with sales teams, and tracking engagement metrics to optimize processes. This role is ideal for individuals who exhibit a strong analytical mindset and exceptional communication skills, and offers competitive salary and benefits in a collaborative environment.

Servizi

Competitive salary and benefits

Opportunities for professional growth

Collaborative work environment

Great team spirit

Competenze

• 5+ years of experience in B2B marketing, with at least 2+ years focused on ABM.
• Proven track record of executing account-based programs.
• Native Italian, fluent in English.

Mansioni

• Develop and execute ABM strategies for target accounts.
• Align with Sales and Field Marketing for joint planning.
• Track metrics and report outcomes to leadership.

Conoscenze

Strategic Account Planning

Experience in B2B marketing

Fluent in English

Analytical mindset

Collaboration skills

Strumenti

Demandbase

Salesforce

HubSpot

Descrizione del lavoro

Job Title: Senior Account Based Marketing Manager

Reports To: Head of Marketing

About Us:

At Doxee we help enterprises transform how they communicate with their customers - through cloud‑native, data‑driven, and sustainable digital experience solutions.

We work with leading organizations across insurance, utilities, finance, and public sectors to turn complex communication into personalized, meaningful and measurable interactions.

As we continue to grow we’re looking for a Senior Account‑Based Marketing Manager to drive growth by orchestrating highly targeted, account‑centric marketing strategies that align with our Sales and Field Marketing teams.

Role Overview:

As Senior ABM Manager, you’ll play a key role in designing and executing account‑based marketing programs for Doxee’s strategic accounts across several countries.

You’ll collaborate closely with Sales, Field Marketing, and Product Marketing to ensure that every target account experiences a consistent, personalized, and measurable journey — from awareness to opportunity.

Key Responsibilities:

Develop and execute ABM strategies (1:few, 1:many)

Define Ideal Customer Profiles (ICP) and select target accounts in collaboration with Sales and Marketing leadership. Build customized campaigns to engage high‑potential enterprise accounts.

Align with Sales and Field Marketing

Ensure joint planning, messaging alignment, and coordinated tactics across field, partner, and product marketing teams. Lead ABM enablement sessions with Sales to align account priorities and outreach cadence.

Collaborate with content and creative teams to develop account‑specific assets such as microsites, landing pages, executive outreach, and personalized emails. Deliver cohesive customer journeys across all touchpoints.

Drive top‑of‑funnel lead generation within target accounts

Partner with Field Marketing to identify high‑quality prospects within your target segments and support regional campaigns that engage buying groups.

Measure, optimize, and report

Track engagement metrics, pipeline generation, deal size, velocity, and ROI. Use insights to refine tactics, ensure continuous optimization, and report outcomes to leadership.

Oversee the use of ABM platforms, CRM, and analytics tools to track engagement and impact. Evaluate new technologies and integrations to enhance scalability and performance.

Own the ABM budget, ensure transparent tracking of spend and ROI, and manage vendor relationships where required.

Required Skills & Experience:

• Strategic Account Planning
• Partner with Sales to define target accounts (Tier 1–3).
• Use firmographics, intent data, and CRM insights to build and refine account lists.
• Tailor content and campaigns to specific accounts and personas.
• Collaborate with Product Marketing to create value‑based narratives by industry or account.
• Personalize landing pages, email sequences, and content offers for different buying committees.
• Use insights from Sales, Customer Success, and intent data to refine messaging.
• Manage cross‑channel campaigns (digital and offline).
• Execute 1:few and 1:many ABM plays using a mix of ads, email, content, and executive programs.
• Partner with Field Marketing for events and Digital Marketing for ad execution.
• Maintain consistent account journeys across all touchpoints.

Preferred Qualifications:

• 5+ years of experience in B2B marketing, with at least 2+ years focused on ABM or enterprise demand generation.
• Proven track record of executing account‑based programs that influence pipeline and revenue.
• Experience with ABM tools (e.g., Demandbase, 6sense) and CRM systems (HubSpot, Salesforce).
• Strong analytical mindset with the ability to turn data into actionable insights.
• Exceptional communication and collaboration skills.
• Native Italian, fluent in English; proficiency in German or French is a plus.

What We Offer:

• Competitive salary and benefits.
• Opportunities for professional growth in a dynamic, innovative company.
• A highly collaborative and inclusive work environment.
• Great team spirit.

Senior Account Based Marketing Manager • Emilia‑Romagna, Italy