Product Marketing Specialist

Free2Move Esolutions; Bolzano; Ibrido; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

An international mobility solutions provider is looking for a Product Marketing Specialist to develop and execute go-to-market strategies across Europe. This role involves market analysis, collaboration with various teams, and communication with stakeholders to streamline e-mobility products. Candidates should have a Bachelor's degree, relevant marketing experience, and a strong command of English, with proficiency in French or Italian as an asset. The position offers a hybrid working model based in Italy.

Competenze

• 1 year of experience in brand/product management or marketing.
• Excellent command of English, proficiency in French or Italian is a strong asset.
• Strong interest in e-mobility and charging solutions.

Mansioni

• Conduct market analyses and provide insights.
• Produce marketing materials for product launches.
• Coordinate communication between teams and stakeholders.

Conoscenze

Market analysis

Communication skills

Customer orientation

Analytical thinking

Project coordination

Formazione

Bachelor's degree in marketing or industrial engineering

Strumenti

Excel

PowerPoint

CRM/ERP platforms (Magento, SAP, Salesforce)

Descrizione del lavoro

Free2Move eSolutions (Stellantis) is ready to become an international leader in the design, manufacture and supply of e-mobility products and services.

By joining our team, you will actively contribute to the energy transition, supporting EV drivers in their journey and making charging simpler and more accessible.

Position :

A EUROPEAN ROLE

We are looking for a Product Marketing Specialist to support the definition and execution of innovative go-to-market strategies across Europe. The role covers Stellantis brands as well as external partners, acting as the link between Product, Sales, and Marketing, with the dual goal of driving sales growth and accelerating the energy transition.

This position is the voice of the customer within our European HQ teams (Product, Process, R&D, Digital, etc.), ensuring our offers truly meet market needs. You will report directly to the Product Marketing Manager Europe and collaborate with both local country teams and the wider European organization.

KEY RESPONSIBILITIES

Market & trends

• Conduct market and competitive analyses, including product benchmarking
• Track and analyze price evolutions (margins, volumes, competitors) and prepare actionable recommendations
• Consolidate trends and initiatives related to charging and e-mobility
• Monitor commercial action plans and initiatives from Stellantis brands and other automotive players in the EV and charging ecosystem
• Contribute to TAM (Total Addressable Market) assessments to support strategic decisions

Launches & communication

• Support the preparation and coordination of product, software, and commercial launches
• Produce or coordinate marketing and sales materials (presentations, brochures, product sheets, digital content)
• Ensure message consistency across all channels and markets
• Deliver effective commercial training and support to internal teams and partners on new offers and innovations

Offer & pricing

• Understand customer processes and use cases to prepare clear, impactful presentations
• Contribute to the definition and formalization of offers
• Support sales teams with training and sales enablement
• Participate in building business cases to assess the potential of new offers
• Create and maintain clear sales enablement resources (pricing catalogues, matrices, guides, etc.)

Marketing & commercial campaigns

• Coordinate operational execution of campaigns : offer mechanics, legal contracts, customer journey, presentations
• Monitor and track campaign performance (data analysis, reporting, continuous improvements)

Information sharing & alignment

• Act as the bridge between customer / partner questions and the Product team, translating technical inputs into clear messages for Sales and partners
• Coordinate with external and internal stakeholders (CPMS providers, CRM teams, agencies)
• Ensure accuracy and consistency of product information across websites, packaging, catalogues, and internal tools

Analysis & reporting

• Build and update tracking tools (Excel dashboards, market reports, KPIs)
• Provide clear, actionable insights to guide strategic decisions

REQUIREMENTS AND SKILLS

• Bachelor's degree required, preferably in marketing or industrial engineering
• 1 year of experience in either brand / product management, upstream / downstream marketing, and integration sales required.
• Knowledge of, or strong interest in e-mobility, charging solutions and related technologies
• Excellent command of English (spoken and written) with flawless writing skills. Proficiency in French or Italian, in addition to native language, is a strong asset
• Strong command of Excel and PowerPoint, with proven ability to create clear and structured deliverables
• Appetite for working with digital tools and CRM / ERP platforms : Magento, SAP, Salesforce or similar
• Strong customer orientation : able to deeply understand field needs and translate them into concrete actions and clear messages
• Solution-driven mindset : comfortable navigating complex processes, finding alternatives, and removing blockers
• Resourceful and proactive : eager to "clear the path", search for information, reach out to the right people, and build internal networks
• Analytical and detail-oriented, with the ability to work both autonomously and collaboratively
• Strong communication and coordination skills across international teams

ADDITIONAL INFORMATIN

• Work location : Paris (Poissy), Milan or Turin
• Hybrid working (an average of 3 days per week in office)