PR & Communication Manager US Brands

SHISEIDO; Milano; In loco; EUR 45.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading cosmetics company is seeking a PR & Communication Manager for US Brands in Milan. The role involves developing communication strategies, managing media relations, and coordinating events. Candidates should have a Bachelor's in PR or related field and proven experience in media relations and communications. Strong English proficiency is a must. The position offers a dynamic work environment focused on enhancing brand reputation.

Competenze

• Proven experience in PR and communications, preferably in a managerial role.
• Ability to manage multiple projects and work under pressure.
• Fluent in written and spoken English is mandatory.

Mansioni

• Develop and implement comprehensive PR and Media strategies aligned with business goals.
• Build and maintain relationships with media agencies and journalists.
• Plan and execute public events, press conferences, and product launches.
• Monitor media coverage and public perception.

Conoscenze

Media relationship management

Content creation

Event coordination

Analytical skills

Strategic thinking

Team management

Communication skills

Formazione

Bachelor’s degree in Public Relations, Communications, Marketing, or a related field

Strumenti

Media monitoring tools

Descrizione del lavoro

Overview

Italy PR & Communication Manager US Brands

Mission

The PR & Communication Manager US Brands is responsible for developing and executing communication strategies to enhance the image of NARS and Drunk Elephant brands. This role involves managing media relations, crafting press releases and coordinating events.

The recurrent stakeholders for this function are: Marketing, Sales and Digital teams, media agencies and journalists, external suppliers linked to communication area, event planners, International Communication team.

The importance of this role is linked to maintaining and enhancing the US Brands’ reputation, requiring a proactive and strategic approach to communication.

Main Responsibilities

• Strategy Development
  • Develop and implement comprehensive PR and Media strategies aligned with business goals.
  • Identify key messages and target audiences.
  • Starting from the communication strategy received from Brand Headquarter, be daily in contact with them and the EMEA region to define the best way to adapt it to the country.
• Media Relations
  • Build and maintain relationships with media agencies and journalists.
  • Coordinate and manage media inquiries and interviews.
  • Develop media relations strategy, seeking high-level placements in all media.
  • Develop media investments strategy to ensure the highest visibility of the brands.
  • Leverage and maximize existing media relationships and cultivate new contacts within beauty and lifestyle Italian media.
  • Be responsible for the translation and adaptation of press kits and materials received from HQ.
  • Cultivate and maintain strategic relationships with key figures (editors, influencers and VIPs) of beauty and lifestyle worlds.
• Content Creation
  • Leverage and maximize influencer relationships and cultivate new contacts, maintaining a database of online contacts for seeding and ad hoc activities.
  • Oversee the creation of social contents for various platforms and related to the brands in charge of.
  • Write and distribute press releases, articles and other communication materials.
  • Be the first point of contact for any external communication inquiries about the brand.
• Event Coordination
  • Plan and execute public events, press conferences, and product launches.
  • Ensure events align with brands’ messaging and objectives.
  • Manage and organize brand launch events and other activities and events during the year.
  • Work with internal teams to collaborate on creative ideas, online strategy and PR opportunities.
• Monitoring and Reporting
  • Monitor media coverage and public perception.
  • Analyze the effectiveness of communication strategies and adjust as needed.
  • Maintain an understanding of sector trends affecting stakeholders and clients.
  • Monitor, analyze and communicate PR traditional media results, as well as Digital PR results on a monthly basis.
  • Evaluate opportunities for partnerships and communication projects on an ongoing basis.

Skills and Competencies

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
• Proven experience in PR and communications, preferably in a managerial role.
• Ability to manage multiple projects and work under pressure.
• Proficiency in media monitoring and PR tools.
• Experienced knowledge of Italian Beauty and Lifestyle editors and influencers, as well as the Beauty sector.
• Have a strong digital mindset and attitude to seek and gain new upcoming opportunities.
• Excellent team management skills, as well as interpersonal and networking skills.
• Strategic thinking and problem-solving abilities.
• Creative and innovative approach to communication.
• Strong organizational and project management skills.
• Proven track record designing and executing successful public relations campaigns.
• Experience in acting as a communication spokesperson.
• Event planning experience.
• Being smart and flexible to satisfy internal and external ongoing requests.
• Fluent in written and spoken English is mandatory.
• Alignment with the group’s Trust8 working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success.