ONLINE ADVERTISING & MARKETPLACE SPECIALIST

De'Longhi Group; Toscana; In loco; EUR 35.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading home appliance company in Tuscany is seeking a Digital Marketing Specialist. The candidate will manage online advertising activities, optimize Amazon and Google Ads campaigns, and enhance e-merchandising. This role requires strong analytical skills, a solid understanding of digital marketing techniques, and fluency in English and Italian. Competitive salary and growth opportunities are offered.

Servizi

Dynamic work environment

Competitive salary

Health insurance

Flexible work hours

Competenze

• 3-5 years of experience in digital marketing.
• Knowledge of e-commerce and marketing strategies.
• Fluent in English and Italian.

Mansioni

• Plan and optimize Amazon advertising campaigns.
• Develop Google Ads strategies.
• Maintain product detail pages for SEO.

Conoscenze

Digital marketing

Amazon Seller Central Portal

SEO techniques

Google Ads

Analytical skills

Interpersonal skills

Formazione

Degree in economics or marketing

Strumenti

Excel

Google Analytics

Pacvue

Descrizione del lavoro

Job Responsibilities

The perfect candidate will be part of the Ariete digital team and will focus on online advertising and e-merchandising activities. This includes planning and optimizing Amazon Advertising and Google Ads campaigns, maintaining product detail pages on e-tailers, updating Amazon Brand Store and A+ pages, and developing email marketing campaigns. The candidate will also support commercial activities, manage the website commercial calendar, analyze market trends, and create performance reports using web analytics instruments.

This position is located at the Ariete brand headquarters in Campi Bisenzio (FI).

Ariete is a multi-specialist brand with products present in all categories of small household appliances and with a strong personality, and is a dynamic brand in continuous growth both in Italy and worldwide. Innovation and design are the distinctive elements of Ariete products. Innovation means looking ahead and satisfying every new need dictated by the constant change in consumer trends.

Ariete was founded in Florence in 1964, and is part of the De’Longhi Group since 2001.

JOB RESPONSIBILITIES

The candidate will be part of the Ariete digital team and will have the opportunity to learn the main digital marketing activities to promote conversion of online sales, with a focus on advertising and e-merchandising activities.

In particular, you will be involved in the following activities :

• Take care of planning and optimizing Amazon Advertising campaigns, through the execution of Sponsored Brands, Sponsored Products, Sponsored Display and Amazon DSP Campaigns
• Plan Google Ads campaigns and develop a strategy to promote conversion on Proprietary e-commerce website
• Create and maintain product detail pages on all e-tailers with the intent of SEO optimization and of the enhancement of customer experience
• Keep Amazon Brand Store and Amazon A+ pages updated
• Take care of e-mail marketing through the development and planning of DEM
• Support commercial activities by sharing requested material with clients
• Develop and execute the website commercial calendar, maintain and align product catalogues and prices to the agreed assortment
• Analyze market trends and run periodic benchmarking to have a clear understanding of competitive landscape
• Analyze data of performance by using instruments of web analytics, create and share reports of Advertising performance

Job Profile

The Ideal Candidate has the following requirements :

• Ideally 3-5 years of relevant working experience in digital marketing departments of structured companies or advertising agencies
• Good knowledge of Amazon Seller Central Portal, ebay and Rithum
• Nice to Have : good knowledge of Pacvue, e-bay Ads and Google Ads
• Good knowledge of main digital marketing techniques (SEO, SEM, Google Ads / Analytics)
• Degree in economics / marketing / engineering or similar
• Interest in e-commerce, marketing and web marketing strategies and techniques
• Proactive and curious approach
• Excellent analytics skills and knowledge of excel and of the Office suite
• Project skills and time management, ability to work simultaneously on multiple projects and with short-time deadlines
• Good interpersonal skills in order to work in a team and interface with all levels of corporate functions
• Fluent knowledge of English and Italian, a third language is a nice to have

What We Offer :

• Dynamic Environment : Work in a fast-paced and challenging environment
• Impactful Work : Make a real difference in the quality of products that millions of people use every day
• Competitive Salary : Be rewarded for your expertise and dedication
• Growth Opportunities : Develop your career within a leading global company
• Wellbeing initiatives (engagement survey, welfare program, ticket restaurant, health insurance)
• Work-life balance (flexible work hours, smart working)
• Partnerships and shopping programs (special price for company products, external partnerships & discounts, smart lockers)

We are an Equal Opportunity Employer, we reject and condemn any form of discrimination including discrimination based on age, gender, sexual orientation, health, race, nationality, cultural background, political opinions and religious beliefs, and membership of associations and trade unions.