Marketing Operations Manager

Doxee; Roma; In loco; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A tech-driven communication firm is seeking a Marketing Operations Manager to enhance their marketing processes and ensure measurement of initiatives. The role focuses on managing HubSpot workflows, improving data quality, and achieving alignment across teams. Ideal candidates possess 4–7 years in marketing operations, are fluent in English and Italian, and have a strong analytical mindset. Competitive salary and a collaborative work environment are offered.

Servizi

Competitive salary and benefits

Opportunities for professional growth

Collaborative and inclusive work environment

Competenze

• Strong experience with HubSpot and Salesforce.
• Skilled in segmentation, data hygiene, and enrichment.
• Proficiency with Google Looker Studio and Salesforce dashboards.

Mansioni

• Manage workflows, scoring, routing, nurture programs using HubSpot.
• Ensure accurate lead lifecycle management and reporting.
• Own data quality, segmentation, and database hygiene.

Conoscenze

Data Management

CRM Expertise

Analytics & Reporting

Process Design & Automation

Performance Optimization

Governance & Compliance

Formazione

4–7 years in Marketing Operations or Revenue Operations in B2B SaaS

Fluent in English and Italian

Strumenti

HubSpot

Salesforce

Google Looker Studio

Descrizione del lavoro

Job Title : Marketing Operations Manager

Location : Modena, Italy

Reports To : Head of Marketing

About Us

At Doxee we help enterprises transform how they communicate with their customers - through cloud-native, data-driven, and sustainable digital experience solutions.

We work with leading organizations across insurance, utilities, finance, and public sectors to turn complex communication into personalized, meaningful and measurable interactions.

We are looking for a Marketing Operations Manager to strengthen our go-to-market engine and ensure our marketing efforts are measurable, automated, and aligned with Sales and Field Marketing.

Role Overview

The Marketing Operations Manager plays a critical role in ensuring data accuracy, automation excellence, smooth processes and cross-team alignment. You will work closely with Sales, ABM, Field Marketing, Digital- and Content teams to ensure every marketing initiative is trackable, measurable and optimized to drive pipeline creation.

Key Responsibilities

HubSpot Ownership & Automation

Serve as the HubSpot super-user and administrator, managing workflows, scoring, routing, nurture programs, landing pages, integrations and templates.

CRM & Salesforce Integration

Ensure accurate lead lifecycle management (MQL → SAL → SQL) and seamless HubSpot-Salesforce data flow.

Maintain accurate attribution and reporting.

Marketing Data Infrastructure & Reporting

Own data quality, segmentation, tagging and database hygiene.

Ensure UTM and event tracking, source categorization and build funnel and ROI dashboards.

Process Optimization & Governance

Define and improve marketing processes (campaign execution, scoring and qualification).

Maintain alignment with Marketing, Sales, ABM, IT and Field teams.

Campaign Execution Support

Support ABM, Field Marketing, Social, Content and Events with correct setup, tracking and reporting.

MarTech Stack Management

Evaluate and integrate new tools, maintain health of HubSpot, Salesforce, analytics, ads and tracking systems.

Compliance & Data Governance

Ensure GDPR-compliant data usage, consent management and segmentation.

Partner with legal and IT on governance.

Required Skills & Experience

Data Management & CRM Expertise

Strong experience with Hubspot and Salesforce.

Skilled in segmentation, data hygiene and enrichment.

Analytics & Reporting

Proficiency with Google Looker Studio, HubSpot reports, Salesforce dashboards.

Ability to build funnel and performance analytics.

Process Design & Automation

Experience with lead lifecycle design, lead scoring, routing, nurture workflows and campaign automation.

Attribution & Performance Optimization

Knowledge of single-touch and multi-touch attribution models.

Ability to evaluate and report campaign performance and ROI.

MarTech Stack Management

Experience integrating and optimizing the marketing tech ecosystem (CRM, automation, analytics, ads platforms, ABM tools, etc.).

Governance & Compliance

Strong understanding of GDPR and privacy requirements.

Preferred Qualifications

4–7 years in Marketing Operations or Revenue Operations in B2B SaaS.

Experience with HubSpot and Salesforce (certifications are a plus).

Strong analytical mindset and passion for automation.

Fluent in English and Italian, German is a plus.

Experience in enterprise or multi-region environments.

What We Offer

• Competitive salary and benefits.
• Opportunities for professional growth in a dynamic, innovative company.
• A highly collaborative and inclusive work environment.
• Great team spirit

Interested?

Apply now and join a team that's redefining the future of customer communication.