Marketing Operations Analyst

Docplanner; Roma; Ibrido; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A healthcare technology company based in Rome is looking for a Marketing Operations Analyst to optimize lead management processes and enhance marketing‑to‑sales conversion efficiency. The ideal candidate will analyze marketing performance data, collaborate with the Sales team, and manage CRM systems. Requirements include a Bachelor’s degree, 2–3 years of marketing operations experience, and fluency in English. The position offers a comprehensive benefits package including stock options and wellness programs.

Servizi

Total Compensation aligned with experience

Stock-options plan after 6 months

Wellness for you and your family

Restaurant tickets

Smart-working policy 50%

Growth opportunities

Competenze

• 2–3 years of experience in Marketing Operations, Business Analysis, or a similar analytical role.
• Strong understanding of marketing performance and conversion metrics.
• Strong analytical mindset with excellent attention to detail.

Mansioni

• Monitor and ensure the accurate qualification, assignment, and follow-up of leads.
• Analyze marketing and sales performance data to identify trends and optimization opportunities.
• Collaborate closely with the Sales team.

Conoscenze

Marketing Operations

Business Analysis

Lead management

CRM management

Fluency in English

Formazione

Bachelor’s degree in Marketing, Economics, Business Administration or a related field

Strumenti

HubSpot

Salesforce

Descrizione del lavoro

Job Title

Marketing Operations Analyst

Job Description

We are seeking a Marketing Operations Analyst to support our business growth by optimizing lead management processes and improving marketing‑to‑sales conversion efficiency. The ideal candidate will play a key role in ensuring the accurate tracking and handling of marketing‑generated leads, facilitating alignment between Marketing and Sales teams, and contributing to the continuous improvement of conversion rates throughout the funnel.

Key Responsibilities

• Monitor and ensure the accurate qualification, assignment, and follow‑up of leads across all funnel stages.
• Analyze marketing and sales performance data to identify trends, bottlenecks, and optimization opportunities.
• Collaborate closely with the Sales team to ensure timely follow‑up on leads and effective management of longer sales cycles.
• Develop and maintain reports and dashboards tracking key performance indicators (lead generation, MQL, SQL, conversion rates, pipeline velocity, etc.).
• Design and optimize lead management workflows and operational processes to enhance efficiency and data accuracy.
• Manage and continuously improve CRM and marketing automation systems, ensuring data integrity and alignment across teams.

Qualifications

• Bachelor’s degree in Marketing, Economics, Business Administration or a related field.
• 2–3 years of experience in Marketing Operations, Business Analysis, or a similar analytical role.
• Strong understanding of marketing performance and conversion metrics (CPL, CAC, MQL→SQL, ROI, conversion rate, etc.).
• Hands‑on experience with HubSpot or Salesforce.
• Strong analytical mindset with excellent attention to detail.
• Ability to work collaboratively in cross‑functional environments.
• Fluency in English (written and spoken).

Benefits

• 💶 Total Compensation aligned with your experience.
• 📈 Stock‑options plan after 6 months.
• 🧑 Wellness for you and your family.
• 🍝 Restaurant tickets.
• 🏠 Smart‑working policy 50%, based in Rome.
• 🚀 Growth opportunities in a top‑tier tech‑healthcare environment.

Selection Process

• Phone/video screening with HR.
• Interview with Lead Generation Marketing Manager and Sales Excellence Manager.
• Interview with Head of Marketing.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing and Product Management

Industries

Software Development and IT Services and IT Consulting