Manager - Data Digital Analytics

Sky; Milano; In loco; EUR 70.000 - 90.000; Tempo pieno

Descrizione del lavoro

A leading media company in Italy is seeking a Data Digital Analytics Lead. This role involves leveraging digital analytics expertise to drive commercial goals and implementing innovative solutions. The ideal candidate will have experience in digital analytics tools and a strong ability to collaborate across teams. Excellent problem-solving and communication skills are essential for navigating challenges in a dynamic environment.

Competenze

• Bachelor’s/Master’s Degree in relevant field (e.g., Computer Science, Analytics, STEM).
• Strong knowledge of digital analytics tools and systems.
• Excellent communication and collaboration skills.

Mansioni

• Design solutions for customer journey analytics and experience personalization.
• Act as the subject matter expert for digital data assets.
• Provide guidance on strategies to overcome digital challenges.

Conoscenze

Strategic insights

Problem-solving skills

Communication skills

Digital analytics tools knowledge

Time management

Formazione

Bachelor’s/Master’s Degree in relevant field

Strumenti

Adobe Experience

Optimizely

Descrizione del lavoro

Role overview

We are seeking a highly motivated individual to join our team as a Data Digital Analytics Lead. The candidate will act as a liaison for commercial team leveraging expertise in digital analytics to drive the digital opportunities, solving commercial goals and challenges through digital analytics implementation. He/she will also play a crucial role in navigating the challenges posed by the cookie apocalypse.

Key Responsibilities

• Leverage knowledge of digital analytics to strategically design solutions for customer journey analytics and experience personalization trough the usage of data and intelligences
• Act as the subject matter expert of our digital data assets, playing a key role in enabling/ driving digital opportunities, proposing solutions as a lever to solve commercial objectives and challenges
• Give guidance on strategies to overcome the challenges posed by the cookie apocalypse by ensuring seamless transitions
• Collaborate with cross-functional teams to implement privacy-compliant and innovative solutions within digital trading and operations sphere.
• Provide guidance on utilizing data to optimize digital properties' performance, focusing on enhancing user experience and personalization. Identify key performance indicators and implement measurement frameworks to monitor and improve digital properties.
• Act as a liaison for commercial team to understand business goals and challenges by collaborating to define and implement data-driven solutions that increase customer value and drive prospect acquisition.
• Stay abreast of industry trends and emerging technologies to continuously enhance our digital analytics capabilities

Skills required

• Bachelor’s/Master’s Degree in relevant field (e.g., Computer Science, Analytics, STEM, …)
• Good knowledge of strategic insights, business planning, process improvement and customer satisfaction
• Demonstrated strong problem-solving skills with the ability to navigate challenges posed by the cookie apocalypse.
• Excellent communication and collaboration skills
• Strong knowledge of digital analytics/recommendation/personalization tools (e.g. Adobe experience, analytics, launch, optimizely, tagging) with very good understanding of digital/MarTech systems
• Good time management skills and the ability to juggle multiple tasks at once
• In-depth understanding of customer personalization, advanced targeting, and journey analytics