Lifecycle Marketing CRM Manager

Bookmap; Monza; Remoto; EUR 35.000 - 55.000; Tempo pieno

Descrizione del lavoro

A leading marketing firm is seeking a Lifecycle Marketing CRM Manager to enhance customer communications. This remote role involves developing lifecycle strategies, executing targeted campaigns, and analyzing performance metrics. The ideal candidate will have a minimum of 3 years' experience in email marketing and will be proficient in customer segmentation and data analytics. This position offers a competitive compensation package along with perks like paid leave and training sponsorship.

Servizi

100% remote work

Paid annual & sick leave

Compensation for new equipment and software

Sponsorship for training

Great international team and friendly environment

Competenze

• 3 years managing email and in-app strategies.
• Strong understanding of customer behavior and segmentation.
• Experience driving upsell and cross-sell programs.

Mansioni

• Develop and execute lifecycle marketing strategies.
• Create and manage customer segmentation and targeting strategies.
• Build strategic roadmaps to achieve company goals.

Conoscenze

Email marketing

Customer segmentation

Data analytics

A/B testing

Excellent communication

Descrizione del lavoro

The Lifecycle Marketing CRM Manager is a key position for managing existing customer communications based on their relationship / status, primarily in the email, mobile and in-platform channels. The ideal candidate will bring strategic, organizational, and technical skills to the role, as well as a passion for delivering best-in-class onboarding, upsell, cross-sell or retention communications to the customer database. Build personalized campaigns, leveraging data and user research to improve the user experience. This role encompasses a diverse range of areas, including lifecycle marketing strategy, customer enablement, engagement and retention campaigns, growth marketing, customer advocacy, and data-driven insights.

Responsibilities

• Develop and execute lifecycle marketing strategies that increase customer engagement, customer satisfaction, and retention.
• Create and manage customer segmentation and targeting strategies to optimize the customer journey, ensuring that each segment receives tailored and relevant communication and offerings.
• Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages.
• Develop and execute SMS and in-platform notification campaigns to engage customers on the Bookmap platform.
• Build and maintain a deep understanding of customer behavior, preferences, and needs to better align the marketing strategy.
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
• Create and continuously optimize email marketing programs that leverage customer behavior data to drive revenue growth or prevent churn.
• Map Bookmap’s customer lifecycle stages and create strategic initiatives for each stage of the customer journey, which include onboarding, expansion, and retention.
• Build strategic roadmaps to achieve company goals, providing recommendations for optimizations as well as deploying new strategies for their email marketing program.
• Manage lifecycle campaigns from concept to production to analysis, including creative development, email development and QA, deployment as well as reporting.
• Identify and pursue upsell and cross-sell opportunities.
• Create targeted marketing campaigns aimed at increasing customer lifetime value.
• Build strong relationships with key customer stakeholders to drive advocacy and referrals.
• Define customer lifecycle reporting and create dashboards to analyze tests, monitor performance against goals, and effectiveness.
• Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey.

Qualifications

• 3 years managing email and in-app / push strategies and execution including:
  • Lifecycle marketing creative / messaging strategy
  • Audience segmentation
  • Automated flows (welcome series, cart abandon, post-purchase reminders, etc.)
  • Personalization
  • Data analytics and reporting
• Strong understanding of customer behavior and segmentation.
• Excellent communication and collaboration skills.
• Strong analytical skills and ability to use data to inform decisions.
• Experience with A / B testing and experimentation.
• Experience driving up-sell and cross-sell programs from conception through implementation.
• Ideal experience in a brand direct-to-consumer or subscription business.
• Excellent written and verbal communication skill with strong attention to detail.
• Proven track record of driving customer engagement, retention, and growth through effective marketing initiatives.

What we offer 100% remote work Paid annual & sick leave Compensation of new equipment and software Sponsorship of training A great international team and friendly environment