K-Way - Digital Marketing Manager

BasicNet; Torino; In loco; EUR 65.000 - 85.000; Tempo pieno

Descrizione del lavoro

A major international retail company is seeking a Digital Marketing Manager to drive its global digital strategy. The role involves managing performance-driven marketing initiatives across PPC, Paid Social, and SEO while optimizing the media budget to enhance brand perception. Candidates should have over 7 years of digital marketing experience, a strong background in e-commerce, and proficiency in tools like Google Ads and Google Analytics. This position requires collaboration across teams in Milan, Turin, and Paris.

Competenze

• 7+ years of experience in digital marketing.
• Proven experience in performance marketing.
• Strong background in e-commerce or retail.

Mansioni

• Define and execute K-Way’s global digital media strategy.
• Drive traffic, conversion, and revenue across .com platforms.
• Manage and optimize the digital branding media budget.

Conoscenze

Digital marketing experience

PPC

Paid Social

SEO

Data-driven decision making

E-commerce experience

Project management

Strumenti

Google Ads

Meta platforms

Google Analytics

Excel

Descrizione del lavoro

We are looking for a Digital Marketing Manager to define and execute K-Way’s global digital media strategy, with responsibility across the full marketing funnel — from performance-driven lower funnel channels to upper funnel awareness and consideration initiatives.

This role will drive qualified traffic, conversion and revenue across K-Way’s .com platforms, while also managing and optimizing the digital branding media budget to strengthen brand equity and consideration at scale.

The position owns the digital marketing mix across Paid Search (PPC), Paid Social, Affiliates and SEO, ensuring a strong balance between efficiency, growth and brand impact.

The role works cross-functionally with HQ and local markets, managing agencies, budgets and performance, and collaborating closely with Marketing, Ecommerce, Brand, and Creative teams in Milan, Turin and Paris.

The ideal candidate is both data-driven and brand-aware, comfortable operating at strategic and executional level, and experienced in orchestrating lower and upper funnel channels within a complex international setup.

Knowledge, Skills & Abilities Required

• 7+ years of experience in digital marketing with hands‑on exposure to PPC, Paid Social, Affiliates and SEO.
• Proven experience managing both performance marketing and upper funnel digital media.
• Strong background in e-commerce or fast‑paced retail environments.
• Solid knowledge of Google Ads, Meta platforms and Google Analytics.
• Highly analytical mindset with strong Excel skills and a clear data‑driven approach to decision making.
• Strong project management and organizational skills, with the ability to manage multiple stakeholders and priorities.
• Comfortable working with agencies and cross‑functional, international teams.