Junior Copywriter

Ferrero International S.A.; Piemonte; In loco; EUR 35.000 - 55.000; Tempo pieno

Descrizione del lavoro

A global sweet-packaged food company in Piedmont, Italy is seeking a creative Copywriter to deliver engaging stories and collaborate on advertising campaigns. The role requires a Bachelor's or Master's in Literature or Communication and fluency in Italian and English. Responsibilities include crafting product narratives, collaborating with creative teams, and staying updated with advertising trends. Candidates should possess strong teamwork and problem-solving skills, and familiarity with Microsoft Office and Adobe Creative Suite. This position offers an opportunity to contribute to a leading brand known for innovation.

Competenze

• Passionate about creative storytelling and eager to learn from experienced professionals.
• Proficient in Microsoft Office and Adobe Creative Suite.
• Fluent in both Italian and English, with additional languages a plus.

Mansioni

• Generate creative ideas and engaging storytelling for advertising.
• Craft product stories collaborating with the Art Director.
• Participate in the production phase of advertising campaigns.
• Stay informed on popular culture and advertising trends.

Conoscenze

Creative writing

Teamwork

Problem-solving

Time management

Fluency in Italian

Fluency in English

Digital media proficiency

Formazione

Bachelor's or Master's degree in Literature, Communication or related field

Strumenti

Microsoft Office

Adobe Creative Suite

Descrizione del lavoro

Main Responsibilities:

• Generate creative ideas and engaging storytelling, developing and maintaining a creative statement that resonates with readers, viewers, and users.
• Craft demo product stories and experiences, collaborating with the Art Director to create headlines, radio scripts, body copies, statements, digital content, and texts that complement the visual aspects of advertising across multiple platforms.
• Find evocative verbal descriptions for ingredients and recipes in demo product storytelling, and meet with senior creative professionals to discuss client requirements and core messages.
• Work alongside other members of the creative team, supporting them in project development, and receive continuous feedback to grow and improve as a copywriter.
• Share ideas with the team and participate in developing concepts, with some ideas refined or set aside.
• Participate in the production phase, liaising with speakers, photographers, directors, music providers, and production companies, and attend advertising workshops and national or international events.
• Stay up to date with popular culture, new advertising trends, and techniques to deepen knowledge of Ferrero products, target audiences, and competitor activities in the market.

About You:

• You bring a passion for writing and a genuine willingness to learn from experienced creative professionals.
• With a Bachelor’s or Master’s degree in Literature, Communication, or a related field, you contribute creativity and initiative to the team, translating ideas into impactful advertising pieces.
• You are persuasive, inspiring, and attentive to grammatical accuracy. You have teamwork, problem-solving skills, and time management abilities to meet deadlines in a collaborative environment.
• You are a digital and social media user, comfortable navigating new platforms and trends. You are fluent in Italian and English; additional languages are a plus.
• Proficiency in Microsoft Office and Adobe Creative Suite helps you contribute effectively from day one.
• You are available for business trips and open to international mobility, supporting the team wherever creativity is needed.
• By joining Ferrero, you bring fresh perspectives, creative energy, and a drive to grow within a company that values innovation and excellence in advertising.

Ready to Join Us?

If you are passionate about creative storytelling and eager to make an impact in a global brand, we invite you to apply and become part of our team. We look forward to discovering what you can bring to us!

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About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them the means to succeed personally and professionally. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding. Find out more here.