Italy Product Marketing Manager Sbx / bb

The Estée Lauder Companies; Milano; In loco; EUR 45.000 - 65.000; Tempo pieno

Descrizione del lavoro

A leading global beauty company is seeking a Product Marketing Manager in Milan. The ideal candidate will manage the product portfolio, oversee market forecasting, and support marketing campaigns. Strong strategic accountability and communication skills are essential for this role. This full-time position offers the opportunity to lead projects and cooperate with various stakeholders in a dynamic market.

Competenze

• Required strong strategic accountability in marketing.
• Good communication skills necessary for effective collaboration.
• Must have excellent analytical and decision-making abilities.
• Willingness to lead and a great attention to detail is essential.

Mansioni

• Manage the product portfolio and set pricing according to policies.
• Forecast sales and analyze performance of key categories.
• Support campaigns and contribute to Visual Merchandising decisions.

Conoscenze

Strong strategic accountability in marketing

Good communication skills

Excellent analytical and decision-making skills

Attention to detail

Descrizione del lavoro

The Product Marketing Manager is in charge of :

• Being the product expert for all the brands he manages
• Managing the product portfolio per retailer through forecasting and price setting
• Collaborating with the CMM and TMM in order to build the launch plan by sharing knowledge of all SKU (from material code to sales performances)
• Key Performance Areas & Description

PRODUCT MANAGEMENT

• Product Portfolio Management
• Manages and maintains the product portfolio aligned with brand strategy (per channel, retailer, door type)
• Manage and maintain discontinued products and returns with the objective of reducing returns
• Responsible for forecasting of saleable products with the aim of ensuring forecast accuracy
• Forecasts GWP, testers and samples
• Manages pricing (new products, price increases, price upload and pricelist creation) according to regional and global policies
• Analyzes sales performance of key categories
• Runs COGS (Cost of Goods Sold) analysis in order to continuously optimize product assortment
• Product Expert
• Acts as Brand Expert on own product assortment as well as competitors (assortment, pricing) in order to identify opportunities in local markets
• Responsible for campaigns (Event Management, timing of campaigns and tracking hereof)

MARKETING STRATEGY

• Campaigns support
• Builds local product offerings if relevant in collaboration with Trade Marketing
• Supports Consumer Marketing in building local launch plans
• Responsible for campaigns (Event Management, timing of campaigns and tracking)
• Contributes to Visual Merchandising decision-making (quantities, regional vs local production) and monitoring (budget, quality, delay), in particular regarding launches, in coordination with Corporate Visual Merchandising teams

SUPPLY MANAGEMENT

• Creates Account and Purchase-Order ledger and follow-up
• Supply management and responsible for giving information to relevant stakeholders
• Manages returns and assortments

Qualifications

• Strong strategic accountability in marketing
• Good communication skills
• Excellent analytical and decision making skills
• Personality : willingness to lead, test, learn and great attention to details
• Ability to lead a project with great attention to structure rather than creativity
• Marketing

• Primary Location
• IT-25-Milano
• Job Type
• Normale
• Schedule
• Tempo pieno
• Shift
• Giornaliero
• Job Number