Growth Manager

Alpian Bank; Remoto; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

A digital banking institution is seeking a Growth Marketing Manager to lead performance marketing efforts in Italy. The role focuses on optimizing campaigns across Google Ads, Meta, and LinkedIn, with a data-driven approach to improve results. Candidates should have 3-5 years in performance marketing and strong collaboration skills. This is a remote opportunity designed for someone who thrives on hands-on work and meaningful contributions with a competitive salary and comprehensive benefits.

Servizi

Competitive Italian salary

Full benefits package

Monthly travel expenses covered

Competenze

• 3-5 years in performance marketing with hands-on campaign management.
• Strong track record with Google Ads, Meta, LinkedIn.
• Experience working with marketing agencies.

Mansioni

• Monitor and optimize campaigns across Google Ads, Meta, and LinkedIn.
• Deliver weekly insights and recommendations to leadership.
• Develop SEO strategy to build organic acquisition channel.

Conoscenze

Campaign management

Analytics and data-driven decision making

Collaboration with marketing agencies

SEO strategy development

Budget management

Descrizione del lavoro

Growth Marketing Manager (Remote from Italy)

About Alpian

Alpian is a bank licensed and regulated by the Swiss Financial Market Supervisory Authority (FINMA). Our mission is to make banking & investing easy, transparent, familiar and always meaningful, via an awesome digital client experience, so that we can all make a difference for a better future. You will be part of a fast-growing & diverse company, very open to innovation and that favors out-of-the-box thinking.

Job Purpose:

You’ll be the operational heart of our performance marketing efforts – working closely with our agency partner, coordinating with our internal design team, and ensuring everything runs efficiently from campaign planning to performance reporting.

WHAT YOU WILL DO:

Daily Operations

• Monitor and optimize campaigns across Google Ads, Meta, and LinkedIn
• Collaborate with Incubata on testing, bidding strategies, and budget allocation
• Identify opportunities and act on them quickly

Creative Coordination

• Brief our brand designer on campaign asset needs
• Coordinate with external video partners when required
• Build a smooth pipeline from creative brief to live campaign
• Run performance tests on creative variants

Analytics & Reporting

• Maintain performance dashboards for daily monitoring
• Deliver weekly insights and recommendations to leadership
• Manage attribution tracking within compliance requirements
• Report on progress toward growth goals

Organic Growth Initiatives

• Develop SEO strategy to build organic acquisition channel
• Explore AI Engine Optimization (AEO) for emerging search platforms
• Work with content freelancers on SEO‑optimized content

WHAT WE ARE LOOKING FOR:

Experience:

• 3‑5 years in performance marketing with hands‑on campaign management
• Strong track record with Google Ads, Meta, and LinkedIn
• Experience working with marketing agencies
• Proven ability to manage and optimize significant media budgets
• Comfort with data and analytics – you make decisions based on what the numbers tell you

Nice to Have:

• Banking or fintech background
• Video production experience or partner management
• SEO knowledge
• Advanced analytics capabilities (SQL, etc.)

Working Style:

• Independent and self‑motivated
• Comfortable with ambiguity and building processes as you go
• Strong communicator who can coordinate across teams
• Based in Italy with flexibility to travel monthly to Switzerland

What We Offer

• Competitive Italian salary: €X‑YK based on experience
• Permanent contract through Alpian Tech (our Italian entity)
• Full benefits package: meal vouchers, health insurance, pension contribution
• Monthly travel to Geneva/Zurich fully covered
• Access to significant marketing budget
• Partnership with top‑tier performance agency
• Direct collaboration with CMO and leadership team
• Opportunity to shape our growth function as we scale

This is a remote role based in Italy with monthly visits to our Geneva and Zurich offices. You’ll be joining a small, high‑performing team where your impact will be visible and valued.

We’re a Swiss bank, which means compliance and regulatory requirements are part of the landscape. Things sometimes move slower than in pure tech, but we’ve built a culture that values speed and execution within those constraints.

You’ll work closely with our performance agency – we believe in partnering with specialists and having strong internal operators who can drive them effectively.

If you’re looking for a large team to manage or a purely strategic role, this probably isn’t the right fit. But if you want hands‑on work with real budget, strong partners, and the chance to build something meaningful, let’s talk.

Interview Process:

• Initial screening with our Talent team
• Conversation with Roman Balzan (CMO)
• Meeting with Gianmarco Bonaita (CEO)
• Final HR interview

We move quickly and will keep you informed at every stage.

Alpian HR team

Funzione lavorativa: Marketing