Digital Product Manager – Digital Channels

Sky; Milano; Ibrido; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading media company is seeking a Digital Product Owner/Manager to lead the development of digital channels, including Web Self Care and My Sky App. You will define a strategic roadmap, collaborate with cross-functional teams, and leverage analytics to enhance customer engagement. The ideal candidate has 3+ years of experience in digital product management, strong Agile knowledge, and excellent communication skills. This role offers a hybrid and flexible working model.

Servizi

Dynamic and evolving work environment

Opportunity to contribute to digital transformation

Hybrid working model

Competenze

• 3+ years of experience in digital product management.
• Strong knowledge of Agile methodologies.
• Ability to interpret digital KPIs and analytics.

Mansioni

• Define and evolve the digital channels roadmap.
• Collaborate with cross-functional teams on customer journeys.
• Monitor channel performance and implement improvements.

Conoscenze

Agile methodologies

Digital product management

Data analysis

Communication skills

Customer-centric problem-solving

Formazione

Degree in Economics, Communication, Marketing, Engineering

Strumenti

Jira

Confluence

Google Analytics

Mixpanel

Tableau

Descrizione del lavoro

Sky Italia is looking for a Digital Product Owner/Manager to join the Innovation & Customer Digital Channels team, responsible for the development and evolution of digital channels (Web Self Care, My Sky App & Customer Support).

What you’ll do:

• Lead the definition and evolution of the digital channels roadmap within an Agile framework, from ideation to release of new features aimed at improving customer engagement and reducing operational costs.
• Translate business and customer needs into clear requirements, user stories, and a prioritized backlog, balancing time-to-market, customer value, and business impact.
• Collaborate with cross-functional teams (Marketing, Customer Care, Technology, UX/UI, Analytics) to ensure consistency and impact across the customer journey and KPIs.
• Monitor channel performance (adoption, upselling, call diversion, FOC, NPS, etc.) and turn quantitative and qualitative insights into actionable improvements.
• Coordinate usability testing and bug fixing activities to ensure the best customer experience.
• Contribute to the definition of Sky’s digital strategy, supporting engagement growth and cost reduction.

What you’ll bring:

• Degree in Economics, Communication, Marketing, Engineering, or similar fields.
• At least 3 years of hands-on experience managing digital products in Product Owner/Product Manager roles, preferably in Telco, Media, Streaming, or digital services.
• Strong knowledge of Agile/Scrum methodologies and tools like Jira and Confluence.
• Data-driven mindset: ability to read and interpret digital KPIs, analytics, and market insights.
• Collaborative attitude and excellent communication skills to engage stakeholders and multidisciplinary teams.
• Customer-centric mindset and problem-solving skills.
• Desired soft skills: ownership, proactivity, negotiation skills.

Nice to have:

• Experience with analytics platforms (Google Analytics, Mixpanel, Tableau).
• Basic knowledge of SEO, HTML, or UX/UI principles.
• Passion for digital innovation and emerging technologies.

What we offer:

• A dynamic, international, and constantly evolving environment.
• Opportunity to contribute to Sky’s digital transformation and work on touchpoints used by millions of customers.
• Hybrid and flexible working model.