Digital & Event Marketing Specialist

Generali Italia; Milano; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading global Employee Benefits platform in Milan seeks a Digital & Event Marketing Specialist to manage digital marketing efforts and support event organization. The role requires a degree in marketing or significant experience in digital marketing, coupled with at least 5 years in similar roles. Candidates must demonstrate strong project management skills and a proactive attitude. This position offers a dynamic work environment with opportunities for creativity and innovation.

Competenze

• Minimum 5 years' experience in similar roles.
• Proven experience with digital communication and marketing tools.
• Fluency in English; additional languages are assets.

Mansioni

• Manage all digital marketing platforms and campaigns.
• Support event management and coordinate logistics.
• Create promotional materials for events and social media.

Conoscenze

Interpersonal skills

Project management skills

Attention to detail

Strategic thinking

Innovative mindset

Digital tools expertise

Communication skills

Multi-tasking ability

Formazione

Degree in Marketing or strong experience in digital marketing

Strumenti

Salesforce CRM

Adobe Creative Suite

Descrizione del lavoro

Job Description

GEB is a global Employee Benefits platform that helps Multinational Corporates succeed by protecting and enhancing the physical, emotional & financial wellbeing of their human capital. Driven by customer service, innovation, and operational excellence, GEB is built on an ecosystem of partnerships to support clients on their Environmental, Social & Governance journey. Its presence is truly global (127 countries) and reliable thanks to 136 trusted local Network Partners, who enable the provision of focused expertise and support to 298 Lifecycle Pooling coordinated multinational programmes, 324 other global solutions and 62 Captive programmes, with a premium volume of €1.643 billion (YE 2024 figures).

Role

The Digital & Event Marketing Specialist role has a global remit, based in Milan (Italy), and will assume responsibility for all GEB digital marketing platforms and support GEB Event Marketing Manager with the organization of events. This is a data‑driven role working closely with other members of the Marketing & Communications team, with the sales organization, Global Analytics & Insights Team, and Operation departments to maximise business opportunities, improve our digital marketing as well as digital transformation of processes and procedures, and support the event organization.

Digital

• Manage all our digital marketing platforms and automation, email marketing, surveys, video streaming and more
• Actively contribute implementing new tools and functionalities (e.g. Salesforce Account Engagement, PiwikPro, CVENT use expansion, PowerApps for Automation, etc.)
• Plan, measure, report and improve digital campaigns and activity, including (but not exclusively) newsletters, webinars, display advertising, website
• Create/ prepare/ send Salesforce email campaign (newsletters, digital campaigns)
• Create a Toolbox process documentation for email campaign activities
• Manage newsletter subscription requests with our platform provider
• Taking ownership of Client Data Centre Subscription Process (in coordination with GA&O, Commercial and COO area)
• Liaise with suppliers and invoices, manage platform users
• Oversee web maintenance and implementation of our Life Time Partner customer journeys – reporting bugs, raising and chasing helpdesk tickets, testing new features on User Acceptance Testing (UAT) site, and supporting management and deployment of service releases on our website and portals
• Conduct regular web content quality audits to ensure our website and portals are of great standard
• Contribute to the global marketing plan by advising on best use of digital channels and become a champion for digital best practice in the team
• Find synergies and efficiencies among the MARCOM tasks, specifically through the usage of Office365 and other digital tools, and identify opportunities for digitalisation and automation through PowerApps to improve in‑departmental team work and cross‑department efficiencies
• Actively contribute to the research, development and implementation of new tools to facilitate the planning, execution and KPIs' measurement of MARCOM initiatives

Events

• Support the execution of small to large-scale events
• Support the delivery of seamless experiences for stakeholders
• Coordinate and execute the operational aspects of the event management
• Liaise with suppliers and invoices
• Manage and implement digital campaigns for event registrations with CVENT (registration landing pages, email automation)
• Manage attendee communication, including save the date, invitations, confirmations, updates, and post‑event follow‑ups
• Implement marketing strategies to promote commercial and GEB owned events and drive attendance
• Support the Marketing & Communication team to create promotional materials, content for social media campaigns and mailing, and maximize exposure
• Oversee the digital event registration processes via our event management platform, ensuring a smooth, professional and efficient experience for attendees
• The above list is not limitative and may be amended/adapted at any time by the Employer, at its own discretion, in accordance with the business needs

Requirements

Skills & Competences

• Excellent interpersonal skills and ability to interact across all levels of an organisation
• Good project management skills, able to work independently as well as in a team
• Attentive to details
• Enjoy working in a changing and fast‑paced intercultural environment
• Good ability to think strategically, creatively and "out‑of‑the‑box" to meet stakeholders' objectives.
• Proactive and solution‑oriented; "make it happen" attitude and innovative/business minded spirit
• Results‑oriented and able to measure success
• Good communication skills in writing, speaking, and presenting
• Excellent knowledge of digital tools including CMS web analytics, email marketing and automation platforms, MS Office package
• Good knowledge of SalesForce CRM (certification is a plus),
• Working knowledge of HTML and CSS
• Adobe Creative Suite and/or video editing experience
• Flexible and entrepreneurial approach to work
• Willing to take on new challenges and look for new ways of doing things.
• Good multi‑tasking

Desirable Qualifications & Background

• Degree in Marketing (or strong experience in digital marketing area in the service industry type insurance or bank sector)
• Minimum 5 years' experience in similar roles
• Proven experience with digital communication. Working knowledge of Tools & Channels & Media
• Experience in global organizations, with scope across different geographies is required
• Fluent in English and any other language would be considered an asset Previous experience in a multi‑cultural and international environment is considered an asset

Company Profile

GEB is a global Employee Benefits platform that helps Multinational Corporates succeed by protecting and enhancing the physical, emotional & financial wellbeing of their human capital. Driven by customer service, innovation, and operational excellence, GEB is built on an ecosystem of partnerships to support clients on their Environmental, Social & Governance journey. Its presence is truly global (127 countries) and reliable thanks to 136 trusted local Network Partners, who enable the provision of focused expertise and support to 298 Lifecycle Pooling coordinated multinational programmes, 324 other global solutions and 62 Captive programmes, with a premium volume of €1.643 billion (YE 2024 figures).

The GEB Business Service Centre (BSC) in Assago, Italy, is a service company that will be primarily focusing on providing services to our clients and network partners and support the overall division activity.