Digital & Communication Manager

Angelo Po Grandi Cucine; Modena; In loco; EUR 45.000 - 65.000; Tempo pieno

Descrizione del lavoro

A global industrial organization in Modena is seeking an experienced Digital Marketing & Communication Specialist. This role involves strategizing and executing digital marketing initiatives, overseeing brand development, and optimizing online engagement. The ideal candidate has over 5 years of experience, proficiency in various digital tools, and fluency in English. Join a collaborative environment where creativity and strategic insights drive success, enhancing the company's digital presence in the market.

Competenze

• 5+ years experience in Digital Marketing & Communication, preferably in international environments.
• Deep knowledge of corporate communication tools and global brand guidelines.
• Professional fluency in English; French or Spanish is a plus.

Mansioni

• Monitor and analyze digital market trends and competitor activities.
• Oversee the creation of high-impact content across various platforms.
• Plan, execute, and monitor digital and geomarketing campaigns.

Conoscenze

Digital Marketing

Communication

AI Tools

Strategic Thinking

Project Management

Emerging Digital Trends

Strumenti

CMS (WordPress/Shopify)

CRM (HubSpot/Salesforce)

Google Analytics/Matomo

Adobe Creative Suite

Descrizione del lavoro

Angelo Po Grandi Cucine S.P.A. As a part of the global industrial organization Marmon Holdings—\u2013 which is backed by Berkshire Hathaway—you’ll be doing things that matter, leading at every level, and winning a better way. We’re committed to making a positive impact on the world, providing you with diverse learning and working opportunities, and fostering a culture where everyone’s empowered to be their best.

Key Responsibilities

Strategic Market Insights & Positioning

• Web Market Intelligence: Monitor and analyze digital market trends and competitor activities to identify key insights.
• Opportunity Identification: Identify product or service positioning opportunities through deep‑dive analysis of the digital landscape.
• Value Proposition Strategy: Define and strategize how to communicate the company’s value proposition effectively to target audiences.
• Business Alignment: Work closely with Sales, Product Development, and Customer Service teams to ensure all communication efforts align with overall business goals.

Communication Evolution & Brand Strategy

• Brand Identity & Governance: Elevate the company’s tone of voice and visual presence. Responsible for the creation, update, and enforcement of the Company Profile and official Brand Guidelines.
• Content Strategy: Oversee the creation of high‑impact content (copy, visuals, video), with the ability to explore generative AI tools as a support.
• Creative Supervision: Lead the production of all marketing collateral (sales kits, brochures, digital assets) ensuring a premium and modern aesthetic in line with corporate standards.

Digital Ecosystem & Demand Generation

• Optimize the corporate website (CMS) and social media profiles (LinkedIn, Facebook, Instagram, Youtube) to drive engagement.
• Digital Campaigns & Geomarketing: Plan, execute, and monitor digital and geomarketing campaigns, including paid advertising across Meta, LinkedIn, and Google Ads, as well as CRM and email marketing automation.
• Data Insights: Utilize analytics and data tools to monitor KPIs, predict trends, and optimize campaign performance.

Events & Agency Coordination

• Trade Shows & Fairs: Direct the strategic organization of local and international events, ensuring a cohesive brand experience from booth layout to on‑site execution.
• Branches & Partner Brand Alignment: Act as a guardian of the brand by supporting domestic and international partners & branches to ensure that Angelo Po Guidelines are correctly reflected in their showrooms, local events, and social media presence.
• Stakeholder Management: Brief and manage external agencies and vendors, ensuring all deliverables meet the company’s evolving digital and quality standards.

Candidate Profile

• Experience: 5+ years experience in Digital Marketing & Communication, preferably in international environments.
• Strategic Tools: Deep knowledge of corporate communication tools, including the development of Company Profiles and the implementation of global Brand Guidelines.
• AI Literacy: Curiosity and openness toward AI tools, with an interest in understanding how they can support and enhance marketing workflows.
• Technical Stack: Proficiency in CMS (WordPress/Shopify), CRM (HubSpot/Salesforce), and Google Analytics/Matomo.
• Creative Suite: Strong command of Adobe Creative Suite (Photoshop, Premiere) and/or Canva.
• Languages: Professional fluency in English. French or Spanish are considered a plus.
• Other Skills: Strategic thinker, autonomous project manager, and a keen eye for emerging digital trends.

Following receipt of a conditional offer of employment, candidates will be required to complete additional job‑related screening processes as permitted or required by applicable law.