Digital Campaign Specialist

Lega Serie A; Milano; In loco; EUR 35.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading sports organization in Milan seeks a Digital Advertising Specialist with 1-3 years of experience. This role involves managing digital ad campaigns, collaborating with clients, and optimizing performance. The ideal candidate should be proficient in Google Ad Manager, have strong analytical skills, and excellent communication abilities. This position offers the opportunity to work in a dynamic team focused on effective advertising strategies.

Competenze

• 1-3 years of hands-on experience managing digital campaigns.
• Strong understanding of ad trafficking, targeting, and optimization techniques.
• Excellent verbal and written communication skills.

Mansioni

• Set up, manage, and optimize digital ad campaigns.
• Work closely with clients to understand their marketing goals.
• Monitor campaign performance and analyze data.

Conoscenze

Google Ad Manager

Digital campaign management

Analytical skills

Communication skills

Attention to detail

Problem-solving

Formazione

Bachelor's degree in Marketing, Advertising, or related field

Strumenti

MS Office Suite

Descrizione del lavoro

Position Overview :

We are seeking a talented and motivated Digital Advertising Specialist with 1-3 years of experience to join our team. The ideal candidate will have hands‑on experience with Google Ad Manager, with a specific focus on managing digital adv campaigns. This role will involve working closely with clients to understand their objectives and executing campaigns that deliver measurable success.

Key Responsibilities :

• Campaign Management : Set up, manage, and optimize digital ad campaigns.
• Client Collaboration : Work closely with clients to understand their marketing goals, develop tailored strategies, and provide ongoing support and insights.
• Ad Trafficking : Handle all aspects of ad trafficking, including tagging, troubleshooting, and ensuring correct ad delivery.
• Performance Analysis : Monitor campaign performance, analyze data, and generate reports with actionable insights to maximize ROI for clients.
• Optimization : Continuously optimize campaigns through A / B testing, targeting refinements, and creative enhancements to meet and exceed client KPIs.
• Collaboration : Coordinate with internal teams, including content creators and designers, to ensure cohesive campaign execution.
• Industry Knowledge : Stay up-to-date with the latest trends, tools, and best practices in digital advertising, including on YouTube and Google Ad Manager.
• Collaborate with internal teams and external partners to implement the Partner Sales Program.
• Support in developing creative briefs, targeting strategies, and A / B testing.
• Knowledge of Partner Sales Programs and the media advertising landscape.
• Commercial Offers : Support in the redaction of commercial offers for clients, ensuring clarity and alignment with their objectives.

Required Qualifications :

• Experience : 1-3 years of hands‑on experience managing digital campaigns.
• Technical Skills : Strong understanding of ad trafficking, targeting, and optimization techniques on Google Ad Manager.
• Analytical Skills : Proficiency in analyzing campaign performance data and using insights to optimize strategies.
• Communication Skills : Excellent verbal and written communication skills, with the ability to explain complex concepts to clients and team members.
• Attention to Detail : High level of accuracy and attention to detail in managing multiple campaigns simultaneously.
• Problem‑Solving : Ability to troubleshoot campaign issues and find creative solutions to achieve client goals.
• Education : Bachelor’s degree in Marketing, Advertising, or a related field is preferred.
• Must be proficient in using the MS Office Suite (Word, Excel, PowerPoint, Outlook) for day‑to‑day tasks.

Preferred Qualifications :

• Experience with additional digital advertising platforms (e.g., Facebook Ads, LinkedIn Ads) is a plus.
• Google Ads and YouTube Ads certifications.
• Familiarity with programmatic advertising.