Data Analyst e Media Buyer (Mid)

Reset Energia; Taverne; In loco; EUR 30.000 - 35.000; Tempo pieno

Descrizione del lavoro

A forward-thinking green energy provider is seeking a talented Media Buyer / Data Analyst. You will optimize performance campaigns on Google Ads and Facebook Ads, providing data-driven insights for marketing strategies. The role offers a competitive salary, flexible working conditions, and opportunities for career advancement. Ideal candidates will have strong analytical skills and a background in performance marketing.

Servizi

Competitive salary

Flexible working hours

Opportunities for career progression

Competenze

• Deep knowledge of Google Analytics 4 and Google Tag Manager, with proven experience in implementing tracking setups.
• Advanced proficiency in Google Sheets and Excel, including complex functions and pivot tables.
• Experience in managing and optimizing performance campaigns on Google Ads and Facebook Ads.

Mansioni

• Design, manage, and optimize advertising campaigns on Google and Facebook Ads to meet KPIs.
• Implement and manage tracking using Google Tag Manager and Google Analytics.
• Analyze campaign performance, identifying trends and opportunities for optimization.

Conoscenze

Google Analytics 4

Google Tag Manager

Data Analysis

Google Ads

Facebook Ads

Google Sheets

Excel

Data Visualization

Mixpanel

Formazione

Bachelor's degree in Statistics, Economics, Marketing, Management Engineering or related field

Strumenti

Google Looker Studio

Zapier

Supermetrics

Descrizione del lavoro

Overview

WHO WE ARE LOOKING FOR We're looking for a talented Media Buyer / Data Analyst with a strong analytical mindset and proven experience in managing performance-based campaigns. You will work closely with our Senior Data Analyst and Marketing Manager, supporting the definition and execution of paid acquisition strategies. As a key member of the team, you will be responsible for data analysis, campaign optimization, and creating advanced reports, ensuring that every marketing decision is driven by solid, measurable insights.

Responsibilities

• Design, manage, and optimize advertising campaigns on platforms like Google Ads and Facebook Ads to meet and exceed defined KPIs.
• Implement and manage event and conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
• Deeply analyze campaign performance, identifying trends, insights, and opportunities to optimize the conversion funnel.
• Create and maintain dynamic and intuitive reporting dashboards using Google Looker Studio to provide a clear view of results to management.
• Process and analyze complex data using Google Sheets and Excel at an advanced level to support exploratory analysis and modeling.
• Collaborate closely with the marketing team to translate business objectives into effective and measurable media buying strategies.
• Identify and resolve bottlenecks and inefficiencies in campaign performance, proposing data-driven solutions.
• Stay constantly updated on new technologies, platforms, and best practices in the world of performance marketing and data analysis.
• Promote a culture based on data, knowledge sharing, and innovation within the team.

Requirements

• Deep knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM), with proven experience in implementing complex tracking setups.
• Advanced proficiency in Google Sheets and Excel, including complex functions, pivot tables, and large-scale data analysis.
• Direct and demonstrable experience in managing and optimizing performance campaigns on Google Ads and Facebook Ads.
• Familiarity with data visualization tools, particularly Google Looker Studio, for creating effective dashboards.
• Experience with user behavior analytics platforms like Mixpanel.
• Knowledge of automation tools like Zapier and data integration tools like Supermetrics will be considered a significant plus.
• Bachelor's degree in Statistics, Economics, Marketing, Management Engineering, or a related field, or equivalent work experience.
• Strong problem-solving skills and a passion for interpreting data to drive business decisions.
• Excellent communication and collaboration skills for seamless integration with cross-functional teams.
• Familiarity with Agile methodologies and a commitment to delivering high-quality work in a dynamic environment.

What We Offer

• You will represent the first step into a potential infinite walk of success. We are building a top-tier green energy provider from scratch, and you will be the first.
• Competitive salary and commission structure, with the option to work as a contractor or with a full-time employment contract depending on your needs and background (we are open to considering junior-mid and senior professionals).
• Opportunities for career progression and professional development.
• Flexible working hours. Full remote, for real.
• Annual Gross Salary : ~ €30K

To Apply / Values

To be considered for this position, you must be aligned with the following values of our team :

• Strive for victory
• Lift others up
• Give a shit
• Tell the truth
• Act fast

Our core values form the essence of our actions. They guide us in fulfilling our commitments with excellence, both for our own growth and for the benefit of those we interact with. These principles are crucial in ensuring we meet and exceed expectations in the most effective manner. Please send the following to our recruitment team :

Your full resume.

J-18808-Ljbffr