Customer Engagement Manager

MacGregor Black; Milano; In loco; EUR 40.000 - 80.000; Tempo pieno

Descrizione del lavoro

A dynamic lifestyle brand is seeking a Customer Engagement Manager to lead the development of CRM strategies in Milan. You will create multi-channel campaigns that enhance customer engagement and retention, analyzing performance to drive actionable insights. Candidates should have a degree in Marketing or Business and experience with CRM platforms such as Klaviyo or Salesforce. The role offers competitive salary and benefits within a creative and collaborative team.

Servizi

Competitive salary + benefits

Opportunities for learning & progression

Creative & collaborative team environment

Competenze

• Experience in CRM, email marketing, or customer lifecycle roles within retail, fashion, or consumer brands.
• Hands-on experience with CRM, ESP or CDP platforms.
• Ability to turn data into meaningful insight.

Mansioni

• Develop and execute multi-channel CRM campaigns to increase engagement.
• Own customer segmentation and personalisation strategy.
• Manage email and SMS campaign builds, testing, scheduling, and reporting.

Conoscenze

Analytical skills

Communication skills

Customer-centric mindset

Proactive organization

Formazione

Degree in Marketing, Business, or related field

Strumenti

CRM platforms (e.g. Klaviyo, Salesforce, Emarsys)

Descrizione del lavoro

Are you passionate about turning data into meaningful customer experiences?

Do you thrive on building CRM strategies that deepen loyalty and boost retention?

Are you confident using technology to elevate how brands connect with their customers?

MacGregor Black is partnering with an exciting lifestyle brand to appoint a Customer Engagement Manager. This is a permanent role based in Milan.

You will lead the development and delivery of best-in-class CRM strategies that drive engagement, retention, and customer lifetime value. You will oversee the full lifecycle of CRM campaigns, using smart segmentation to create personalised journeys across email, SMS, and loyalty programmes.

You’ll work closely with Marketing, Digital, Creative, and Ecommerce teams to ensure all CRM activity is aligned with both brand positioning and commercial goals. This role is perfect for a creative yet data-driven CRM professional who enjoys working in a fast-paced, growing environment.

Key Responsibilities

• Develop and execute multi-channel CRM campaigns to increase engagement, retention & revenue
• Own customer segmentation, lifecycle journeys, and personalisation strategy
• Analyse CRM performance and turn insights into clear actions to improve future activity
• Manage email and SMS campaign builds, testing, scheduling, and reporting
• Enhance loyalty programme structure, communications, and overall customer experience
• Collaborate with Ecommerce & Digital Trading to align CRM activity with trading priorities
• Partner with Creative to ensure messaging reflects brand identity and tone of voice
• Safeguard CRM data quality and ensure full GDPR compliance
• Stay up to date on CRM technology, best practices, and competitor activity

What We’re Looking For

• Degree in Marketing, Business, or a related field
• Experience in CRM, email marketing, or customer lifecycle roles within retail, fashion, or consumer brands
• Hands‑on experience with CRM, ESP or CDP platforms (e.g. Klaviyo, Salesforce, Emarsys)
• Strong analytical skills with the ability to turn data into meaningful insight
• Excellent communication and stakeholder management skills
• Customer‑centric mindset with a strong commercial focus
• Highly organised, proactive, and detail‑oriented

What We Offer

• Competitive salary + benefits
• Fast‑growing brand with international ambitions
• Creative & collaborative team environment
• Opportunities for learning & progression

Please reach out to Gabby Zachrisson for more information.