CRM Analyst

MSC CRUISES; Campania; In loco; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

A leading cruise company located in Italy is seeking a CRM Analyst to analyze customer data and support CRM strategies. Responsibilities include generating reports, developing KPIs related to customer engagement, and refining reporting processes. The ideal candidate will have 1-2 years of experience in CRM, be fluent in English, and possess a Bachelor's degree in a relevant field. Knowledge of tools such as Power Bi and SQL is advantageous. This position contributes to enhancing customer satisfaction and engagement.

Competenze

• 1-2 years of proven experience in managing CRM activities.
• Familiarity with SQL, Python, R or similar.
• Knowledge of Power Bi, Qsense or similar is an advantage.

Mansioni

• Analyze customer data to identify trends and insights.
• Generate reports and dashboards communicating key metrics.
• Collaborate with cross-functional teams for valuable insights.

Conoscenze

CRM management

Fluent English

Advanced Excel

Strong analytical skills

Detail-oriented

Formazione

Bachelor’s degree in Marketing, Statistics, or related field

Strumenti

Power Bi

SQL

Python

R

Descrizione del lavoro

JOB PURPOSE

The CRM Analyst is responsible for analyzing customer data, generating reports, and supporting CRM strategies to enhance customer engagement and satisfaction.

KEY ACCOUNTABILITIES

• Analyze customer data to identify trends, patterns, and insights;
• Present data-driven insights to stakeholders, translating complex information into actionable recommendations;
• Generate reports and dashboards, communicating key metrics and findings;
• Develop and maintain KPIs related to customer engagement and satisfaction;
• Collaborate with cross-functional teams for valuable insights from CRM data;
• Refine reporting processes for increased efficiency;
• Contribute to the design and execution of targeted marketing campaigns;
• Assist in customer database segmentation for personalized communication;
• Provide training to CRM users on system functionalities;
• Document CRM processes and procedures for reference and training.

QUALIFICATIONS (skills, competencies, experience)

• 1 or 2 years of proven experience in managing CRM activities in medium to large size projects;
• Fluent English. Any additional language is an advantage;
• Excel advanced user;
• Bachelor’s degree in Marketing, Statistics, or a related field;
• Basic understanding of marketing principles and customer lifecycle;
• Familiarity with SQL, Python, R or similar is an advantage;
• Knowledge of Power Bi, Qsense or similar are an advantage;
• Detail-oriented and able to manage multiple tasks concurrently;
• Strong analytical skills with the ability to interpret and translate data into actionable insights.

VISA REQUIREMENTS (if any)

Right to work in Italy.